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Managing the Design Process-Concept Development: An Essential Manual for the Working Designer

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Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight. Because of this, graphic design's enormous power to connect a business on an emotional level with its customers is unparalleled. Happily, this power is becoming acknowledged not just by designers but also by the majority of their clients as well.

It seems that businesses and organizations of all types are starting to understand that good design can give a product a distinct competitive advantage over other products in the same category, which will inevitably benefit their company's bottom line. What is not clear to many is the intricate collaborative partnership between designer and client that is required to not only achieve a great design but also to utilize it to its full capacity through a series of strategic steps. Managing the Design Process is precisely about that collaboration.

This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

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Spring Integration in Action
Spring Integration in Action
Spring Integration extends the Spring Framework to support the patterns described in Gregor Hohpe and Bobby Woolf's Enterprise Integration Patterns (Addison Wesley, 2003). Like the Spring Framework itself, it focuses on developer productivity, making it easier to build, test, and maintain enterprise integration solutions....
David Busch's Compact Field Guide for the Canon EOS Rebel T3i/600D
David Busch's Compact Field Guide for the Canon EOS Rebel T3i/600D

Throw away your cheat-sheets and command cards! Are you tired of squinting at tiny color-coded tables on fold-out camera cards? Do you wish you had the most essential information extracted from my comprehensive David Busch’s Canon EOS Rebel T3i/600D Guide to Digital SLR Photography in a size you could tuck away in your camera...

Investment Analysis and Portfolio Management
Investment Analysis and Portfolio Management

The purpose of this book is to help you learn how to manage your money to derive the maximum benefit from what you earn. Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by...


Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur
Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

Proven methods for starting a business today . . . and turning profits well into the future

Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that...

Cognitive Rehabilitation in Old Age
Cognitive Rehabilitation in Old Age
"The authors provide a comprehensive overview of important topics"--Annals, March 2001

"Gerontologists and psychologists explore concepts that could aid research into intervening to reverse or slow cognitive deficits resulting from old age, and the application of specific cognitive training strategies in natural settings.
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Inside Microsoft SharePoint 2013 (Developer Reference)
Inside Microsoft SharePoint 2013 (Developer Reference)

Build custom SharePoint solutions with architectural insights from the experts.

Take a deep dive into SharePoint 2013, and master the intricacies for designing and implementing robust apps and other business solutions for your organization. Led by an author team with in-depth knowledge of SharePoint architecture,...

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