This book shows how to identify an organization's values and purpose, integrate them into a strategic plan, and develop a focused road map for execution that provides clarity, defines performance standards, and much more.
Recent history of excess and misdeed to the contrary, being principled in business and making a profit are not mutually exclusive, argues successful entrepreneur and CEO John Marchica. In this intimate, behind-the-scenes look at the building of an ethics-driven enterprise, Marchica delivers a personal testament to the power of a workplace culture founded on the principles of integrity, accountability, and trust. Through personal example, interviews with dozens of other CEOs, and an inside view of exemplary leader Southwest Airlines, The Accountable Organization lays out the strategies, guidelines, and tools to help anyone with the desire to influence change in organizations move from purpose to action.
About the Author
John Marchica is founder and CEO of FWI, a medical information services provider based in Scottsdale, Arizona, that has twice been named to the Inc. 500 list of America’s fastest-growing companies. A finalist for the Ernst & Young Entrepreneur of the Year Award, he was among the youngest chairs named by TEC, the international business coaching and peer group organization for CEOs. Marchica is a frequent keynote speaker on trust-based marketing and the principles presented in The Accountable Organization. He holds a B.A. degree in economics from Knox College, and both an M.A. degree in public policy and an M.B.A. degree from the University of Chicago.
