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The Innovator's Solution: Creating and Sustaining Successful Growth


At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christense and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day.

In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them.

The Innovator’s Solutions addresses a wide range of issues, including:

  • How can we tell if an idea has disruptive potential?
  • Which competitive situations favor incumbents, and which favor entrants?
  • Which customer segments are primed to embrace a new offering?
  • Which activities should we outsource, and which should we keep in-house?
  • How should we structure and fund a new venture?
  • How do we choose the right managers to lead it?
  • How can we position ourselves where profits will be made in the future?

About the Authors

Clayton M. Christensen, DBA, is the Robert and Jane Cizik Professor of Business Administration, with a joint appointment in Technology and Operations Management and General Management, at Harvard Business Schools.

Michael E. Raynor, DBA, is a Director at Deloitte Research, the thought leadership arm of Deloitte.

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