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The New PR Toolkit: Strategies for Successful Media Relations

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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
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Core J2EE Patterns: Best Practices and Design Strategies, Second Edition
Core J2EE Patterns: Best Practices and Design Strategies, Second Edition
Developers often confuse learning the technology with learning to design with the technology. In this book, senior architects from the Sun Java Center share their cumulative design experience on Java 2 Platform, Enterprise Edition (J2EE) technology.

The primary focus of the book is on patterns, best practices, design...

Inside Java 2 Platform Security: Architecture, API Design, and Implementation (2nd Edition)
Inside Java 2 Platform Security: Architecture, API Design, and Implementation (2nd Edition)

Inside Java(TM) 2 Platform Security, the definitive and comprehensive guide to the Java security platform, has been thoroughly updated to reflect key additions and revisions to Java security technologies currently in use by leading technology companies. This second edition, penned by the Java...

Introduction to Psychological Theories and Psychotherapy (Pittsburgh Pocket Psychiatry)
Introduction to Psychological Theories and Psychotherapy (Pittsburgh Pocket Psychiatry)

This is an introductory text on psychological theories and psychotherapy that approaches the topic from a multidisciplinary perspective. Written for psychiatry residents, but of notable relevance to other students and practitioners in medical and mental health fields, this book lays out a specific sequence for learning psychotherapy that...


Art of Computer Programming, Volume 1: Fundamental Algorithms
Art of Computer Programming, Volume 1: Fundamental Algorithms
The bible of all fundamental algorithms and the work that taught many of today's software developers most of what they know about computer programming.

Byte, September 1995

I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars,...

A Tester's Guide to .NET Programming
A Tester's Guide to .NET Programming
Today’s software testing environment has changed. A common trend we are seeing these days is
advertisements for software developers and testers that look virtually the same. Today, companies
all seem to require software test professionals with in-depth knowledge of programming languages
and with significant database skills.
...
Windows Azure Hybrid Cloud
Windows Azure Hybrid Cloud

An essential resource for implementing and managing a cloud infrastructure in Azure

Serving as a critical resource for anyone responsible for strategizing, architecting, implementing or managing a cloud infrastructure, this book helps you understand what is hybrid IT and how it's applicable (and inevitable) in...

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