Social Commerce: Consumer Behaviour in Online Environments
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create... | | | | Deflation: What Happens When Prices Fall
MAY 6, 2003, WAS AN EXTRAORDINARY DAY IN
Washington, D.C. The Federal Reserve held its
Federal Open Market Committee (FOMC)
meeting in its two-storied chandeliered boardroom
at the central bank's white marble temple on
Constitution Avenue. Now, there was nothing
unusual about the FOMC gathering. The committee meets... |