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Global Tourism, Third EditionPressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious... | | Total E-Mail MarketingEffective e-mail marketing is not just about great creative. E-mail marketing is becoming an essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted to create a comprehensive guide that not only covers how to create great campaigns and creative, but also describes a strategic approach to... | | Quality Beyond Six SigmaWhilst passing through Miami airport en route to Mexico City, Ron came across an article on Six Sigma in USA Today, 21 July 1998. It read: ‘Today, depending on whom you listen to, Six Sigma is either a revolution slashing trillions of dollars from corporate inefficiency or it’s the most maddening management fad yet... |
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| | Intellectual Capital for Communities: Nations, Regions, and Cities"a welcome and timely overview of a new and vibrant Intellectual Capital frontier. The chapters are fresh and topical. This is required reading!" Karl-Erik Sveiby, Professor at Swedish School of Economics and Business Administration, Helsinki, Finland
"Bounfour and Edvinsson's extension of the burgeoning... | | Underwater Concreting and RepairThe construction of a wide range of structures including bridge piers, harbours, sea and river defences over many decades, and more recently the development of offshore oil fields, has required placement of concrete underwater. This process can be successfully carried out and sound, good quality concrete produced if sufficient attention is paid to... |
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Organization Design: The Collaborative ApproachNaomi Stanford has produced the consummate guidebook for human resource professionals who are charged with shepherding a complex organization design project through to completion. It is full of useful tools to help manage the tricky but often overlooked softer aspects of organization change programs, such as communication plans, expectation... | | Chemical Process Safety: Learning from Case Histories"Given his extensive background in an industrial setting as a team leader at the PPG Chlor-Alkali Plant in Louisiana and the safety course that he taught for AIChE with the well-known safety expert Trevor Kletz, the quantity of information of a practical nature contained in this book is not surprising." - Gary Bennett,... | | FORTRAN 90 for Scientists and EngineersThe Fortran 90 standard represents the first significant change in Fortran in over 20 years, and brings it into line with most modern structured programming languages. This book is one of a handful on Fortran 90, and one of even fewer in which every program (unless otherwise clearly stated) has been tested on a working compiler: the... |
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