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Introduction to Continuum Mechanics, Fourth Edition

Butterworth-Heinemann, 2009

Continuum Mechanics is a branch of physical mechanics that describes the macroscopic mechanical behavior of solid or fluid materials considered to be continuously distributed. It is fundamental to the fields of civil, mechanical, chemical and bioengineering. This time-tested text has been used for over 35 years to introduce junior and...

Marketing Through Search Optimization: How to be found on the web

Butterworth-Heinemann, 2003

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more...

Crack Analysis in Structural Concrete: Theory and Applications

Butterworth-Heinemann, 2009

This new book on the fracture mechanics of concrete focuses on the latest developments in computational theories, and how to apply those theories to solve real engineering problems. Zihai Shi uses his extensive research experience to present detailed examination of multiple-crack analysis and mixed-mode fracture.

Compared with other...

Creating Value, Second Edition: Successful Business Strategies

Butterworth-Heinemann, 2001

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of...

Business Travel and Tourism

Butterworth-Heinemann, 2001

This is a book which is nothing if not ambitious.

First, it attempts to offer a comprehensive overview of the diverse and fragmented world of business travel and tourism. It endeavours to do this at a time when there is still relatively little literature on any aspect of this subject. However, the authors believe that there is a need for...

Introduction to Project Finance (Essential Capital Markets)

Butterworth-Heinemann, 2005

The term "project finance" is now being used in almost every language in every part of the world. It is the solution to infrastructure, public and private venture capital needs. It has been successfully used in the past to raise trillions of dollars of capital and promises to continue to be one of the major financing techniques for...

Chemical Engineering Design, Fourth Edition: Chemical Engineering Volume 6

Butterworth-Heinemann, 2005

Chemical Engineering Design is one of the best-known and widely adopted texts available for students of chemical engineering. It deals with the application of chemical engineering principles to the design of chemical processes and equipment. Revised throughout, the fourth edition covers the latest aspects of process design, operations, safety, loss...

Pounder's Marine Diesel Engines and Gas Turbines, Ninth Edition

Butterworth-Heinemann, 2009

Since its first appearance in 1950, Pounder's Marine Diesel Engines has served seagoing engineers, students of the Certificates of Competency examinations and the marine engineering industry throughout the world. Each new edition has noted the changes in engine design and the influence of new technology and economic needs on the marine...

New Marketing

Butterworth-Heinemann, 2002

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential...

Safety Design for Space Systems

Butterworth-Heinemann, 2009

Progress in space safety lies in the acceptance of safety design and engineering as an integral part of the design and implementation process for new space systems. Safety must be seen as the principle design driver of utmost importance from the outset of the design process, which is only achieved through a culture change that moves all...

Sport Management: Principles and Application

Butterworth-Heinemann, 2005

Sport Management: principles and application provides a comprehensive introduction to the practical application of management principles within sport organisations operating at the community, state, national and professional levels in club based sporting systems. It presents an international balanced view between accepted practice...

Digital CCTV: A Security Professional's Guide

Butterworth-Heinemann, 2007

This book provides practical information about how digital video works, how digital video is stored and transmitted, what digital systems can and cannot accomplish, and what to expect from digital video equipment in modern CCTV systems.

An explanation of digital video and compressed digital video is provided, and the distinction between...

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