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Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing

We live in an age of information overload, significantly facilitated by the Internet. Anyone from almost anywhere can send, access, and post information across the globe in a matter of seconds. As applications and technologies continue to evolve, our ability to leverage the Internet will continue to impact the way we work and live.

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Global Marketing: A Market-Responsive Approach
Global Marketing: A Market-Responsive Approach

For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the...

The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance
The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex...

Project Workout: A Toolkit for reaping the rewards from all your business projects (3rd Edition)
Project Workout: A Toolkit for reaping the rewards from all your business projects (3rd Edition)
The forward progress of companies has always depended heavily on the management of projects. New plants, new products, new organizations, new methods, new ventures – all required dedicated teams working to strict timetables and separate budgets. But today there’s a vital difference. The project management mode has...
Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?
Chips, Clones, and Living Beyond 100: How Far Will the Biosciences Take Us?
"A stimulating and exciting look at how we got to the present state of health care and where we can potentially go. A unique perspective and a great read." David Lester, Ph.D., President, ITHW Inc.; formerly Director, Human Health Technologies, Pfizer Inc. "The explosion of new knowledge in the biosciences will raise important...
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

  • Opportunities to learn from past retail...
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including...
The Esoteric Investor: Alternative Investments for Global Macro Investors
The Esoteric Investor: Alternative Investments for Global Macro Investors

Massive demographic, environmental, economic, and regulatory shifts are generating huge new investment opportunities with an exceptionally high probability of success over the coming years and decades. In The Esoteric Investor, a world-class portfolio manager identifies these investments, and shows how your best...

The Project Management Advisor: 18 Major Project Screw-Ups, and How to Cut Them off at the Pass
The Project Management Advisor: 18 Major Project Screw-Ups, and How to Cut Them off at the Pass

This is the eBook version of the printed book.

This is your complete, hands-on guide to saving projects in trouble.

Drawing on 20 years of frontline project management experience, Lonnie Pacelli identifies the 18 most pervasive causes of project failure: their causes, early warning signs, and how to fix them...

Conversational Capital: How to Create Stuff People Love to Talk About
Conversational Capital: How to Create Stuff People Love to Talk About

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the...

FranklinCovey Style Guide: For Business and Technical Communication (5th Edition)
FranklinCovey Style Guide: For Business and Technical Communication (5th Edition)

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges....

Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)
Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

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