We live in an age of information overload, significantly facilitated by the Internet. Anyone from almost anywhere can send, access, and post information across the globe in a matter of seconds. As applications and technologies continue to evolve, our ability to leverage the Internet will continue to impact the way we work and live.
For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the...
Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex...
The forward progress of companies has always depended heavily on the
management of projects. New plants, new products, new organizations,
new methods, new ventures – all required dedicated teams working to
strict timetables and separate budgets. But today there’s a vital difference.
The project management mode has...
An MBA is a curious beast: it can accelerate your career, even if it has limited
practical value in day-to-day management.
Top employers hire top MBAs, but not because MBAs have mastered the
mysteries of management. An MBA is a hallmark of personal commitment,
effort, and ambition which...
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including...
Massive demographic, environmental, economic, and regulatory shifts are generating huge new investment opportunities with an exceptionally high probability of success over the coming years and decades. In The Esoteric Investor, a world-class portfolio manager identifies these investments, and shows how your best...
This is your complete, hands-on guide to saving projects in trouble.
Drawing on 20 years of frontline project management experience, Lonnie Pacelli identifies the 18 most pervasive causes of project failure: their causes, early warning signs, and how to fix them...
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the...
FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges....
Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...
