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How to Write Great Copy: Learn the Unwritten Rules of Copywriting
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and
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Service Level Management Best Practice Handbook: Building, Running and Managing Effective Service Level Management SLAs - Ready to Use Supporting Documents Bringing ITIL Theory into Practice
Service Level Management Best Practice Handbook: Building, Running and Managing Effective Service Level Management SLAs - Ready to Use Supporting Documents Bringing ITIL Theory into Practice
Many organizations are looking to implement Service Level Management as a way to improve the structure and quality of the business.

This document describes the contents of the Service Level Management Guide. The information found within the book is based on the ITIL Version 2 framework, specifically the Service
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Nanotechnology Safety
Nanotechnology Safety

Nanotechnology is a new and emerging discipline that is multidisciplinary and interdisciplinary. The usage of nanosystems, nanomaterials, nano-devices, etc. permeates all aspects of society. Cancer targeting and curing nanosystems are being introduced into the biomedical and pharmaceutical industries; so are lightweight energy absorbing or...

Image Processing in C
Image Processing in C
This book is a tutorial on image processing. Each chapter explains basic concepts with words and figures, shows image processing results with pho- tographs, and implements the operations in C. Information herein comes from articles published in The C/C++ Users Journal from 1990 through 1998 and from the first edition of this book...
.NET Security and Cryptography
.NET Security and Cryptography

Security and cryptography, while always an essential part of the computing industry, have seen their importance increase greatly in the last several years. Microsoft's .NET Framework provides developers with a powerful new set of tools to make their applications secure. .NET Security and...

Architecting Portal Solutions: Applications Development (IBM Redbooks)
Architecting Portal Solutions: Applications Development (IBM Redbooks)
This IBM Redbook is focused on architecting and building WebSphere Portal Server-based Dynamic Workplaces. It addresses the needs of SWG Architects, Business Partners, and customers for building skills in architecting solutions by identifying themes that can be applied across multiple SWG Industry Solutions. This includes using e-business...
Logic in Computer Science: Modelling and Reasoning about Systems
Logic in Computer Science: Modelling and Reasoning about Systems
Recent years have seen the development of powerful tools for verifying hardware and software systems, and increasing interest in that technology from major companies. Students need a basic formal training which allows them to gain sufficient proficiency in using logic-based verification methods. This book addresses these needs by providing a sound...
Web Based Project Coaching: Requirements, Design, Implementation and Evaluation of Online Coaching Services (Informationsmanagement und Computer Aided Team)
Web Based Project Coaching: Requirements, Design, Implementation and Evaluation of Online Coaching Services (Informationsmanagement und Computer Aided Team)

The traditional project coaching takes place mostly in a number of face-to-face coaching sessions. However, under conditions of time pressure in IT projects, a physical presence of coaches could form a bottleneck. These facts led to the idea of using Internet technologies to support  the project coaching. The benefits of the web based...

Agile Retrospectives: Making Good Teams Great
Agile Retrospectives: Making Good Teams Great
See how to mine the experience of your software development team continually throughout the life of the project. The tools and recipes in this book will help you uncover and solve hidden (and not-so-hidden) problems with your technology, your methodology, and those difficult "people" issues on your team.

Project...

Field and Service Robotics: Recent Advances in Research and Applications (Springer Tracts in Advanced Robotics)
Field and Service Robotics: Recent Advances in Research and Applications (Springer Tracts in Advanced Robotics)
Since its inception in 1996, FSR, the biannual "International Conference on Field and Service Robotics" has published archival volumes of high reference value. This unique collection is the post-conference proceedings of the 4th FSR in Lake Yamanaka, Japan at July 2003. This book edited by Shin’ichi Yuta, Hajime Asama, Sebastian...
Human Physiology: The Basis of Medicine (Oxford Core Texts)
Human Physiology: The Basis of Medicine (Oxford Core Texts)
A sound understanding of physiology underpins good medical practice. This established textbook provides medical students and others in health-related disciplines with the essential information and learning tools necessary to understand human physiology. The book adopts a student-friendly style with an emphasis on clarity, explanation and...
Algorithm Design
Algorithm Design
Algorithm Design introduces algorithms by looking at the real-world problems that motivate them. The book teaches a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the...
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