Learn IT - Books tags action

Holub on Patterns: Learning Design Patterns by Looking at Code

Apress, 2013

This is a book about programming in an object -oriented way and about how to use design patterns to solve commonplace problems in object-oriented systems.

I've based this book on the philosophy that the best way to learn and understand the design patterns is to see them in action, all jumbled up, just as they occur in the...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

South-Western College, 2006

The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...

Computer Vision for Visual Effects

Cambridge University Press, 2012

Modern blockbuster movies seamlessly introduce impossible characters and action into real-world settings using digital visual effects. These effects are made possible by research from the field of computer vision, the study of how to automatically understand images. Computer Vision for Visual Effects will educate students, engineers, and...

Emerging Markets For Dummies

For Dummies, 2011

We live in a big world. Most of the people who share space on this planet live in countries that are less developed than the United States or such other big industrialized nations as Australia, Canada, England, France, and Japan. Instead, they live in Brazil, China, India, Russia, or any of the other nations that are manufacturing goods,...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

John Wiley & Sons, 2010

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Strategic Project Management Made Simple: Practical Tools for Leaders and Teams

John Wiley & Sons, 2009

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to...

Introduction to Corporate Finance, Abridged Edition (with SMARTMoves Printed Access Card & Thomson ONE)

Cengage Learning, 2008

Life is filled with choices. Choosing your own text usually is not one of them. Until now. INTRODUCTION TO CORPORATE FINANCE, 2E brings real choices to finance. Corporate finance isn't just for majors. Countless classrooms are packed with nonmajors--who may be intimidated by the course or wonder why they have to take it. Practical,...

Moral Intelligence: Enhancing Business Performance and Leadership Success

Prentice Hall, 2005

"The authors offer a timely, important, and practical personal guidance system that anyone in the business world would do well to adopt. The world of business would be vastly improved if Moral Intelligence became required reading.”

–Daniel Goleman, Author of...

E-Habits: What You Must Do to Optimize Your Professional Digital Presence

McGraw-Hill, 2010

What Does the Digital You Look Like?

What you read • Where you shop • How you communicate with coworkers, friends, and strangers • Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You.

"The Digital You is a complex mosaic of...

The Master Swing Trader Toolkit: The Market Survival Guide

McGraw-Hill, 2010

With more than 50,000 copies sold, Alan Farley’s The Master Swing Trader has become the definitive guide for maximizing profit from short-term price moves. Now in his highly anticipated companion volume, The Master Swing Trader Toolkit: The Market Survival Guide, Farley builds on his proven strategies and techniques and...

Culture and Group Processes (Frontiers of Culture and Psychology)

Oxford University Press, 2013

Human beings are adapted for group living. Groups have a wide range of adaptive functions for individuals, including both material benefits of mutual aid and collective action, and subjective psychological benefits of affiliation and social identity. Recent development of cultural psychology, however, has uncovered that culture plays crucial...

High Impact Speeches: How to Create & Deliver Words That Move Minds

Financial Times Management, 2003

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

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