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Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to...

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in...
Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Local Online Advertising For Dummies
Local Online Advertising For Dummies

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

  • Set up your Adwords account and track results beyond the click
  • Create...
A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites
A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites

We live in exciting times. The internet is arguably the fastest

growing cultural phenomenon in the world, ever. You and I are lucky enough to have been born in time to catch one of those moments in human history when everything changes. Right now we’re in the middle of a
...
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...

Practical Reporting with Ruby and Rails (Expert's Voice in Open Source)
Practical Reporting with Ruby and Rails (Expert's Voice in Open Source)
This book is about general and scalable ways to create reports with Ruby. It covers using a huge array of tools—Rails, Gruff, Ghostscript, and many more—but a common thread links them all: they are powerful tools that will serve you even if you have a huge amount of data. Using the reporting tools and techniques described in this book,...
Google AdWords For Dummies (Computer/Tech)
Google AdWords For Dummies (Computer/Tech)

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn...

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools
Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets,...

AdWords For Dummies (Computer/Tech)
AdWords For Dummies (Computer/Tech)
Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows...

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