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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes)
Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes)

Sams Teach Yourself Google Places in 10 Minutes

 Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business...

Sams Teach Yourself Google Analytics in 10 Minutes
Sams Teach Yourself Google Analytics in 10 Minutes

Is your website performing as well as it should? Are you retaining visitors— or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process? When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is...

The Ultimate Web Marketing Guide
The Ultimate Web Marketing Guide

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • ...
A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites
A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites

We live in exciting times. The internet is arguably the fastest

growing cultural phenomenon in the world, ever. You and I are lucky enough to have been born in time to catch one of those moments in human history when everything changes. Right now we’re in the middle of a
...
Local Online Advertising For Dummies
Local Online Advertising For Dummies

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to...

Advanced Google AdWords
Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

  • Set up your Adwords account and track results beyond the click
  • Create...
Advanced Google AdWords
Advanced Google AdWords

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features,...

Google AdWords For Dummies (Computer/Tech)
Google AdWords For Dummies (Computer/Tech)

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn...

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