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Improving Online Conversions For Dummies,® Google Advertisers’ Edition
Improving Online Conversions For Dummies,® Google Advertisers’ Edition

Welcome to Improving Online Conversions For Dummies, your guide to boosting your online performance and conversion rates using some of Google’s free and powerful tools.

About This Book

Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are...

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
We often hear that the Internet has changed the world. It has most certainly changed the worlds of advertising, retail, news, and magazine and book publishing, and Google has played a central role in this change. If one were asked to fill in the blank in the sentence “Google is a(n) ___________ company” with what they...
Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics

How Does Your Website Measure Up?

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.

...

Advanced Google AdWords
Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital...

Always Be Testing: The Complete Guide to Google Website Optimizer
Always Be Testing: The Complete Guide to Google Website Optimizer
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York...

Creating Web Sites: The Missing Manual
Creating Web Sites: The Missing Manual

Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site--for either personal or business purposes--Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for...

Search Engine Marketing
Search Engine Marketing

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO),...

Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes)
Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes)

Sams Teach Yourself Google Places in 10 Minutes

 Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business...

Building Your Business with Google For Dummies
Building Your Business with Google For Dummies
Partner up with Google and watch your business boom!

Find out how to score high in searches, use AdWords, and connect with customers

Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after....

Sams Teach Yourself Google Analytics in 10 Minutes
Sams Teach Yourself Google Analytics in 10 Minutes

Is your website performing as well as it should? Are you retaining visitors— or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process? When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is...

Google Analytics
Google Analytics

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it...

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