Improving Online Conversions For Dummies,® Google Advertisers’ Edition
Welcome to Improving Online Conversions For Dummies, your guide to boosting your online performance and conversion rates using some of Google’s free and powerful tools.
About This Book
Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are...
Advanced Web Metrics with Google Analytics
How Does Your Website Measure Up?
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.
Building Your Business with Google For Dummies Partner up with Google and watch your business boom!
Find out how to score high in searches, use AdWords, and connect with customers
Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after....
Sams Teach Yourself Google Analytics in 10 Minutes
Is your website performing as well as it should? Are you retaining visitors— or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process? When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is...
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you need to make it...
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