Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Lands’ End to IBM are using today’s new breed of database marketing tools to...

In the early 1980s, when Buckman Laboratories was scrambling to meet the rapidly changing needs of its customers, CEO Robert Buckman realized than an organization positioned for the future would have to be organized around knowledge—creating it, sharing it, and applying it—rather than around traditional corporate hierarchies and...

As technologies have become more available, even in the most remote reaches of the world, and as more people contribute a wealth of online...

Malware. In my almost 15 years in information security, malware has become the most powerful tool in a cyber attacker’s arsenal. From sniffing financial records and stealing keystrokes to peer-to-peer networks and auto updating functionality, malware has become the key component in almost all successful attacks. This has not always been...

Printed book plus PageburstT access - you will receive a printed book and access to the complete book content electronically. PageburstT enhances learning by not only bringing world class content to your fingertips but also letting you add to it, annotate it, and categorize it all in a way that suits you. PageburstT frees you to spend more...