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 Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |  |  |  |  Technical Writing for Success
Taking an applied approach to teaching workplace writing, TECHNICAL WRITING FOR SUCCESS 3E is a comprehensive text designed to focus on skills that employers demand in today's workplace--thinking, listening, composing, revising, and editing. Students are encouraged to acquire many workplace skills through integrated and applied... |
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