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Services Marketing: Managing the Service Value Chain
Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category. Today, many services markets are extremely dynamic, for several reasons. The banking and airlines industries are heavily affected by the movement towards globalisation, for example. A second group of service industries are being liberalised,...
Large-Scale Computing Techniques for Complex System Simulations (Wiley Series on Parallel and Distributed Computing)
Large-Scale Computing Techniques for Complex System Simulations (Wiley Series on Parallel and Distributed Computing)
Complex systems are defined as systems with many interdependent parts that give rise to nonlinear and emergent properties determining their high-level functioning and behavior. Due to the interdependence of their constituent elements and other characteristics of complex systems, it is difficult to predict system behavior based...
Technical Writing for Success
Technical Writing for Success

Taking an applied approach to teaching workplace writing, TECHNICAL WRITING FOR SUCCESS 3E is a comprehensive text designed to focus on skills that employers demand in today's workplace--thinking, listening, composing, revising, and editing. Students are encouraged to acquire many workplace skills through integrated and applied...

Building Application Servers (SIGS: Advances in Object Technology)
Building Application Servers (SIGS: Advances in Object Technology)
You've read everything you can find about middleware, CORBA, transaction monitors, message brokers, enterprise JavaBeans, and other distributed technologies. Now it's time to put them to work. Time to build your company's first multi-tiered application. But where do you start? How do you structure the programs? How...
Data Analysis with Microsoft Excel(TM): Updated for Office 2007 (Book Only)
Data Analysis with Microsoft Excel(TM): Updated for Office 2007 (Book Only)
Data Analysis with Microsoft® Excel: Updated for Offi ce 2007® harnesses the power of Excel and transforms it into a tool for learning basic statistical analysis. Students learn statistics in the context of analyzing data. We feel that it is important for students to work with real data, analyzing real-world problems,...
Introduction to Programming Using Python
Introduction to Programming Using Python

Introduction to Programming Using Python  is intended for use in the introduction to programming course.

 

Daniel Liang is known for his “fundamentals-first” approach to teaching programming concepts and techniques....

Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

Business Finance: Theory and Practice
Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular focus on the private sector of the UK economy. Its approach is to set out the theories that surround each area of financial decision making and relate these to what appears to happen in practice. Where theory and practice diverge, the book...
Responsive Web Design (Brief Books for People Who Make Websites, No. 4)
Responsive Web Design (Brief Books for People Who Make Websites, No. 4)
Language has magical properties. The word “glamour”—which was originally a synonym for magic or spell-casting—has its origins in the word “grammar.” Of all the capabilities of language, the act of naming is the most magical and powerful of all.

The short history of web design has already
...
50 Battles That Changed the World
50 Battles That Changed the World
Any attempt to list the 50 most important battles in all history is necessarily subjective. To list them in order of importance is an even greater exercise of chutzpah. Nevertheless, people have been listing decisive battles since Sir Edward Creasy, a lawyer who taught history, a century-and-a-half ago. Other compilers include...
Economics: A Contemporary Introduction
Economics: A Contemporary Introduction

Easy to understand and filled with lively real-world examples, ECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained...

Intermediate Accounting
Intermediate Accounting
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses of all sizes are recognizing that accounting professionals are no longer simply “number crunchers” but rather essential partners in achieving the fundamental goals of their organization.

Study the central activities of a...

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