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 Economics
The same unique voice that made Paul Krugman a widely read economist is evident on every page of Economics. The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition.
The new edition is informed and informative, solidly grounded in economic fundamentals yet focused ... | | Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Information Security: Principles and Practice
Now updated—your expert guide to twenty-first century information security
Information security is a rapidly evolving field. As businesses and consumers become increasingly dependent on complex multinational information systems, it is more imperative than ever to protect the confidentiality and integrity of data.... |
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Technical Writing for Success
Taking an applied approach to teaching workplace writing, TECHNICAL WRITING FOR SUCCESS 3E is a comprehensive text designed to focus on skills that employers demand in today's workplace--thinking, listening, composing, revising, and editing. Students are encouraged to acquire many workplace skills through integrated and applied... | | | | Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |
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