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Mastering Search Analytics: Measuring SEO, SEM and Site Search
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.
... | | Information Technology Auditing (with ACL CD-ROM)
The third edition of this text contains key improvements and changes that continue to
provide instructors and students with the best information technology auditing text
available. This edition has been reorganized and expanded to address the internal control
and audit issues mandated by Sarbanes-Oxley legislation. The third edition... | | Pro SQL Server 2012 Reporting Services (Professional Apress)
At its core, the process of designing reports hasn’t changed substantially in the past 20 years. The report designer lays out report objects, which contain data from a known source of data, in a design application such as Reporting Services, Business Objects Reports, or Microsoft Access. He or she then tests report execution,... |
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Computer Crime: A Crimefighter's Handbook (Computer Security)
Terrorist attacks on computer centers, electronic fraud on international funds transfer networks, viruses and worms in our software, corporate espionage on business networks, and crackers breaking into systems on the Internet...Computer criminals are becoming ever more technically sophisticated, and it's an increasing challenge to keep up... | | IBM Cognos BI v10.2 Administration Essentials
Explore the power and scalability of IBM Cognos BI to achieve effective performance management
Overview
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Apply drill-through definition feature to different areas of Cognos BI
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Manage User profiles and User Interface Profiles
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Full of step-by-step explanations on all the routine...
| | Applied Security VisualizationAPPLIED SECURITY VISUALIZATION
“Collecting log data is one thing, having relevant information is something else. The art to transform all kinds of log data into meaningful security information is the core of this book. Raffy illustrates in a... |
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| | | | Digital Accounting: The Effects of the Internet And Erp on AccountingDigital Accounting: The Effects of the Internet and ERP on Accounting provides a foundation in digital accounting by covering fundamental topics such as accounting software, XBRL (eXtensible Business Reporting Language), and EDI. The effects of the Internet and ERP on accounting are classified and presented for each accounting cycle, along with a... |
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