Robert Sengstacke Abbott
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The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

"The Handbook of Human-Machine Interaction" features 20 original chapters and a conclusion focusing on human-machine interaction (HMI) from analysis, design and evaluation perspectives. It offers a comprehensive range of principles, methods, techniques and tools to provide the reader with a clear knowledge of the current academic...

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better?

We human beings have design flaws....

The emergence of China as a future major participant in international aviation raises some interesting questions, especially from a strategic policy perspective. The progressive shift from a command to a mixed market economy under the central leadership of the Beijing administration now finds itself faced with the needs to balance a strategic...

Why use Microsoft Flight Simulator for real-world flight training? Because it gives you the best possible head start and enables you to learn at your convenience. Flight Simulator provides scenario-based training that lets you practice handling almost any situation. It offers...

Overviews of the...