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Mobile Marketing: Finding Your Customers No Matter Where They Are
Mobile Marketing: Finding Your Customers No Matter Where They Are

I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

Managing Knowledge Networks
Managing Knowledge Networks

Managing knowledge networks (KN) within organizations has taken on enhanced importance in recent years because of the decline of middle management and other changes in formal organizational structures, the growth of information technologies, and our increasingly competitive global economy. KN can be manifested in a variety of forms: project...

Stellar Polarimetry
Stellar Polarimetry

To many astrophysicists, Stellar P larimetry is a Cinderella subject considered as being so insignificant and, at the same time, being so esoteric as to be ignored and left alone. Others have followed and developed the theme with an enthusiastic passion. There can be no doubt, however, that the study of polarization within Astronomy has a...

Principles of Social Psychiatry
Principles of Social Psychiatry

This second edition of Principles of Social Psychiatry appears more than 15 years after the first one, and even a cursory comparison between the contents of the two editions clearly documents that the scope and the impact of the social component of our discipline and profession have remarkably increased during the past few years.

...

Nurse's Pocket Guide: Diagnoses, Prioritized Interventions, and Rationale 10th Editions
Nurse's Pocket Guide: Diagnoses, Prioritized Interventions, and Rationale 10th Editions

The American Nurses Association (ANA) Social Policy Statement of 1980 was the first to define nursing as the diagnosis and treatment of human responses to actual and potential health problems. This definition, when combined with the ANA Standards of Practice, has provided impetus and support for the use of nursing diagnosis. Defining nursing...

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales....

Persons, Souls and Death: A Philosophical Investigation of an Afterlife
Persons, Souls and Death: A Philosophical Investigation of an Afterlife

Awareness of mortality is the price of intelligent consciousness. This book argues that a person is essentially an immaterial subject of conscious states who, though intimately linked by causal ties to the body, is nevertheless distinct from it. The book also examines apparently paranormal occurrences supporting the belief that some persons...

Electrical Engineering: Principles and Applications (5th Edition)
Electrical Engineering: Principles and Applications (5th Edition)

For undergraduate introductory or survey courses in electrical engineering.

 

ELECTRICAL ENGINEERING: PRINCIPLES AND APPLICATIONS, 5/e helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to...

Shut Up and Listen: The Truth about How to Communicate at Work
Shut Up and Listen: The Truth about How to Communicate at Work

We are much better communicators when we know more about ourselves, think about how and what we communicate and act according to the changes in our circumstance and environment. These are the principles this book is based on.

So, there are three main sections, starting with a short course in self-awareness so that you can find out...

Teamwork in Multi-Agent Systems: A Formal Approach (Wiley Series in Agent Technology)
Teamwork in Multi-Agent Systems: A Formal Approach (Wiley Series in Agent Technology)

What makes teamwork tick?

Cooperation matters, in daily life and in complex applications. After all, many tasks need more than a single agent to be effectively performed. Therefore, teamwork rules!

Teams are social groups of agents dedicated to the fulfilment of particular persistent tasks. In modern multiagent...

Network Flow Analysis
Network Flow Analysis

You know that servers have log files and performance measuring tools and that traditional network devices have LEDs that blink when a port does something. You may have tools that tell you how busy an interface is, but mostly a network device is a black box. Network Flow Analysis opens that black box, demonstrating how to use...

Pro ASP.NET MVC Framework
Pro ASP.NET MVC Framework

Steven Sanderson has seen the ASP.NET MVC framework mature from the start, so his experience, combined with comprehensive coverage of all the new features, including those in the official MVC development toolkit, offers the clearest understanding of how this exciting new framework could improve your coding...

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