I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

Managing knowledge networks (KN) within organizations has taken on enhanced importance in recent years because of the decline of middle management and other changes in formal organizational structures, the growth of information technologies, and our increasingly competitive global economy. KN can be manifested in a variety of forms: project...

To many astrophysicists, Stellar P larimetry is a Cinderella subject considered as being so insignificant and, at the same time, being so esoteric as to be ignored and left alone. Others have followed and developed the theme with an enthusiastic passion. There can be no doubt, however, that the study of polarization within Astronomy has a...

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The American Nurses Association (ANA) Social Policy Statement of 1980 was the first to define nursing as the diagnosis and treatment of human responses to actual and potential health problems. This definition, when combined with the ANA Standards of Practice, has provided impetus and support for the use of nursing diagnosis. Defining nursing...

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales....

Awareness of mortality is the price of intelligent consciousness. This book argues that a person is essentially an immaterial subject of conscious states who, though intimately linked by causal ties to the body, is nevertheless distinct from it. The book also examines apparently paranormal occurrences supporting the belief that some persons...

ELECTRICAL ENGINEERING: PRINCIPLES AND APPLICATIONS, 5/e helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to...

So, there are three main sections, starting with a short course in self-awareness so that you can find out...

Teams are social groups of agents dedicated to the fulfilment of particular persistent tasks. In modern multiagent...

Steven Sanderson has seen the ASP.NET MVC framework mature from the start, so his experience, combined with comprehensive coverage of all the new features, including those in the official MVC development toolkit, offers the clearest understanding of how this exciting new framework could improve your coding...