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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
Cutaneous Lymphomas (Basic and Clinical Dermatology)
Cutaneous Lymphomas (Basic and Clinical Dermatology)

Based on extensive clinical, histological, and experimental studies, this guide serves as an authoritative source of information on the epidemiology, etiology, pathogenesis, diagnosis, and treatment of cutaneous lymphomas-reflecting the state-of-the-art in the field of cutaneous lymphomas-presented in the context of the brand-new...

Mac OS X 10.4 Tiger : Visual QuickStart Guide
Mac OS X 10.4 Tiger : Visual QuickStart Guide
So you're finally ready to find out what all the fuss is about. Whether you're switching from Windows or upgrading from an older Mac OS, this task-based guide represents the surest way to go from 0 to 60 in no time flat with Apple's much anticipated Mac OS X Tiger--more mature, powerfully enhanced, and with more than 200 new features that will...
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters...

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
...

Fiber Optic Cabling, Second Edition
Fiber Optic Cabling, Second Edition
Essential reading for anyone involved in fiber optic cable applications, from installation engineers to IT professionals.

Fiber Optic Cabling is a practical guide to all aspects of designing, specifying and installing systems for LANs and other data communications applications. The second edition has been completely revised and updated
...
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest...

Frommer's South Africa (Frommer's Complete)
Frommer's South Africa (Frommer's Complete)
  • Completely updated every 2 years, Frommer's South Africa features gorgeous color photos of the sights and experiences that await you and a brand new history and culture chapter.
  • Our author, a lifelong resident of South Africa, hits all the highlights-including safaris in South Africa and Botswana, side trips to Victoria...
Information Architecture with XML: A Management Strategy
Information Architecture with XML: A Management Strategy
In the ‘good old days’ before food labelling, sell-by dates and competitive brand promotion,
you placed yourself at the mercy of your local village store manager. After the
painful wait for the previous customer to bid his farewells and finally let attention turn
your way, you placed your trust in the nice old guy who
...
Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)
Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
IronRuby Unleashed
IronRuby Unleashed

Ruby has built an enormous following of developers attracted by its intuitiveness, flexibility, and simplicity. Meanwhile, Microsoft’s .NET has grown and matured into a platform of unparalleled power. IronRuby brings them together, enabling developers to write elegant, efficient Ruby code that seamlessly...

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