Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

Ruby has built an enormous following of developers attracted by its intuitiveness, flexibility, and simplicity. Meanwhile, Microsoft’s .NET has grown and matured into a platform of unparalleled power. IronRuby brings them together, enabling developers to write elegant, efficient Ruby code that seamlessly...

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...

There’s coverage of brand-new technologies, including a...

• A new look and feel, packed with illustrations...

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Building XNA 2.0 Games: A Practical Guide for Independent Game...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...