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Information Architecture with XML: A Management Strategy
Information Architecture with XML: A Management Strategy
In the ‘good old days’ before food labelling, sell-by dates and competitive brand promotion,
you placed yourself at the mercy of your local village store manager. After the
painful wait for the previous customer to bid his farewells and finally let attention turn
your way, you placed your trust in the nice old guy who
...
Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)
Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
IronRuby Unleashed
IronRuby Unleashed

Ruby has built an enormous following of developers attracted by its intuitiveness, flexibility, and simplicity. Meanwhile, Microsoft’s .NET has grown and matured into a platform of unparalleled power. IronRuby brings them together, enabling developers to write elegant, efficient Ruby code that seamlessly...

The Street Smart MBA: 10 Proven Strategies for Driving Business Success
The Street Smart MBA: 10 Proven Strategies for Driving Business Success

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...

Beginning iOS 7 Development: Exploring the iOS SDK
Beginning iOS 7 Development: Exploring the iOS SDK

The team that brought you the bestselling Beginning iPhone Development is back again for Beginning iOS 7 Development, bringing this definitive guide up-to-date with Apple's latest and greatest iOS 7 SDK, as well as with the latest version of Xcode.

There’s coverage of brand-new technologies, including a...

Levison's Textbook for Dental Nurses
Levison's Textbook for Dental Nurses

In this brand-new 11th edition of the original, best-selling book, Levison's Textbook for Dental Nurses gives you the same great comprehensive coverage of everything students preparing for their dental nurse qualification need to know, and also includes for the first time:

  • A new look and feel, packed with illustrations...
Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding
Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Building XNA 2.0 Games: A Practical Guide for Independent Game Development
Building XNA 2.0 Games: A Practical Guide for Independent Game Development
Building XNA 2.0 Games: A Practical Guide for Independent Game Development is written by James Silva, who recently won the prestigious Microsoft Dream Build Play game competition with his award–winning title, The Dishwasher: Dead Samurai.

Building XNA 2.0 Games: A Practical Guide for Independent Game...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Marketing Unwrapped
Marketing Unwrapped
Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,...
Professional Team Foundation Server 2012
Professional Team Foundation Server 2012
OVER THE PAST DECADE, Microsoft has been creating development tools that have been designed for the ever-growing engineering teams of software developers, testers, architects, project managers, designers, and database administrators. In the Visual Studio 2012 line of products, there are tools for each team member to use to...
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