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Starting an iPhone Application Business For Dummies
Starting an iPhone Application Business For Dummies

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an...

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Your Hands-On Guide for Creating Continuous, Profitable Growth!

 

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

Final Cut Pro X: Making the Transition
Final Cut Pro X: Making the Transition
Final Cut Pro X was born amid controversy.

And that is a shame, because if you ignore the trauma surrounding its birth, there’s a lot of exciting new technology, power, and ease of use hiding under the hood.

That got me thinking about writing this book.

When you decide to move to
...
Selective Estrogen Receptor Modulators: A New Brand of Multitarget Drugs
Selective Estrogen Receptor Modulators: A New Brand of Multitarget Drugs
The increasing awareness on the varied consequences of hypogonadism in distinct organs and systems has supported the notion of estrogens as systemic agents. This observation is congruent with the variety of tissues affected by estrogens when used in hormone therapy formulations on hypogonadic women. Apart from the genital tract...
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design...

Apache Cordova 3 Programming
Apache Cordova 3 Programming

This is a book about programming cross-platform mobile applications using Apache Cordova 3 (with  some coverage of PhoneGap 3 as well). In Apache Cordova 3, the Cordova development team made  some dramatic changes in the framework, and this book is what you need to understand what Cordova 3  is all about. The book can be...

Multi-slice and Dual-source CT in Cardiac Imaging: Principles - Protocols - Indications - Outlook
Multi-slice and Dual-source CT in Cardiac Imaging: Principles - Protocols - Indications - Outlook

This book discusses the state-of-the-art developments in multi-slice CT for cardiac imaging as well as those that can be anticipated in the future. It is a comprehensive work covering all aspects of this technology from the technical fundamentals to clinical indications and protocol recommendations. This second edition draws on the most...

Clinical Chemistry: A Laboratory Perspective
Clinical Chemistry: A Laboratory Perspective

Meet the learning needs of today’s students with a brand-new style of textbook—designed to excite your students’ interest in clinical chemistry! Organized almost entirely around organ systems—to parallel the way physicians order tests—this groundbreaking text teaches the concepts and principles...

Concise Foraging Guide (The Wildlife Trusts)
Concise Foraging Guide (The Wildlife Trusts)

This brand-new title in our ever popular series of Concise Guides will bring the delights of foraging to a new audience.

A practical pocket guide to the edible berries, shoots, leaves, roots, flowers and fungi of Britain and Europe.

This field guide includes accurate artwork to help with
...

Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your...

Internet Information Services Administration
Internet Information Services Administration

Over the last few years, I've found an abundance of books that answer the question, "What can I do when administering Internet Information Server?" But I have yet to find a book that answers the more pertinent question: "What should I do when administering Internet Information Services?" This is the...

Plone 3 Theming
Plone 3 Theming
Themes are among the most powerful features that can be used to customize a web site, especially in Plone. Using custom themes can help you brand your site for a particular corporate image; it ensures standards compliance and creates easily navigable layouts. But most Plone users still continue to use default themes as developing and deploying...
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