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Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Think Strategically
Think Strategically
Thinking is what sets human beings apart from the rest of the animal kingdom. And thinking is what distinguishes each individual human from all the others. We think differently, and that makes us different people, because it also makes us do things in a host of different ways. Companies differ too, due to the fact that they think...
The Ultimate Digital Music Guide: The Best Way to Store, Organize, and Play Digital Music
The Ultimate Digital Music Guide: The Best Way to Store, Organize, and Play Digital Music

Iam a music lover. Big time. My wife and I try to catch at least one or two major shows a month, and I’m an “A Train” member of and frequent visitor to our local jazz club. (That’s the Dakota Jazz Club in Minneapolis, one of the best in the nation.) I have more than 1,700 albums in my music collection, or more than...

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Social Media Commerce For Dummies
Social Media Commerce For Dummies

Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media...

The LEGO Adventure Book, Vol. 1: Cars, Castles, Dinosaurs & More!
The LEGO Adventure Book, Vol. 1: Cars, Castles, Dinosaurs & More!

Unleash your imagination as you journey through the wide-ranging world of LEGO building with The LEGO Adventure Book. This inspiring tour is filled with bright visuals, step-by-step breakdowns of 25 models, and nearly 200 example models from the world's best builders. Learn to build robots, trains, medieval villages,...

The Unofficial LEGO Builder's Guide (Now in Color!)
The Unofficial LEGO Builder's Guide (Now in Color!)
LEGO bricks have been engaging builders young and old for decades. There are a number of ways to connect LEGO bricks, and millions of different things can be created with them. For many builders, the possibilities can be overwhelming. The question is often the same: “How do I get started?”...
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech)
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech)

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job...

Beginning iOS 5 Development: Exploring the iOS SDK
Beginning iOS 5 Development: Exploring the iOS SDK

The team that brought you the bestselling Beginning iPhone 4 Development is back again for Beginning iOS 5 Development, bringing this definitive guide up-to-date with Apple's latest and greatest iOS SDK, as well as with the latest version of Xcode. 

There's coverage of brand new
...

Sony Alpha SLT-A35 / A55 For Dummies
Sony Alpha SLT-A35 / A55 For Dummies

The story of the Sony A35/A55 begins with two other camera manufacturers, Konica and Minolta. These storied names in camera history merged in 2003, and then decided to leave the camera business in 2006 and focus on other, more business-oriented technologies. They transferred all their camera assets to Sony, which continued developing the...

Drupal 7 Mobile Web Development Beginner's Guide
Drupal 7 Mobile Web Development Beginner's Guide
It's not an overstatement to say that handhelds have changed the world. What was, just 10 years ago, simply a phone is now the center of your online life and, for many users, their primary Internet device. The power of the smart phone is shaking up the world from Main Street and Wall Street to Pennsylvania Avenue and Downing...
Microsoft Windows Identity Foundation Cookbook
Microsoft Windows Identity Foundation Cookbook
I still remember sitting down with my brand new copy of Writing Secure Code by Michael Howard and David LeBlanc. Having moved beyond writing relatively simple intranet web reports, (before the term "Bl" came to embody what at the time we thought was an incredibly innovative way to display call center metrics for managing...
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