The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...
Thinking is what sets human beings apart from the rest of the animal
kingdom. And thinking is what distinguishes each individual human from
all the others. We think differently, and that makes us different people,
because it also makes us do things in a host of different ways. Companies
differ too, due to the fact that they think...
Iam a music lover. Big time. My wife and I try to catch at least one or two major shows a month, and I’m an “A Train” member of and frequent visitor to our local jazz club. (That’s the Dakota Jazz Club in Minneapolis, one of the best in the nation.) I have more than 1,700 albums in my music collection, or more than...
When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media...
Unleash your imagination as you journey through the wide-ranging world of LEGO building with The LEGO Adventure Book. This inspiring tour is filled with bright visuals, step-by-step breakdowns of 25 models, and nearly 200 example models from the world's best builders. Learn to build robots, trains, medieval villages,...
LEGO bricks have been engaging builders young and
old for decades. There are a number of ways to connect
LEGO bricks, and millions of different things
can be created with them. For many builders, the possibilities
can be overwhelming. The question is often
the same: “How do I get started?”...
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job...
The team that brought you the bestselling Beginning iPhone 4 Development is back again for Beginning iOS 5 Development, bringing this definitive guide up-to-date with Apple's latest and greatest iOS SDK, as well as with the latest version of Xcode.
The story of the Sony A35/A55 begins with two other camera manufacturers, Konica and Minolta. These storied names in camera history merged in 2003, and then decided to leave the camera business in 2006 and focus on other, more business-oriented technologies. They transferred all their camera assets to Sony, which continued developing the...
It's not an overstatement to say that handhelds have changed the world. What was, just 10
years ago, simply a phone is now the center of your online life and, for many users, their
primary Internet device. The power of the smart phone is shaking up the world from Main
Street and Wall Street to Pennsylvania Avenue and Downing...
I still remember sitting down with my brand new copy of Writing Secure Code by Michael
Howard and David LeBlanc. Having moved beyond writing relatively simple intranet web
reports, (before the term "Bl" came to embody what at the time we thought was an incredibly
innovative way to display call center metrics for managing...
