“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters...

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
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Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest...

• Completely updated every 2 years, Frommer's South Africa features gorgeous color photos of the sights and experiences that await you and a brand new history and culture chapter.
• Our author, a lifelong resident of South Africa, hits all the highlights-including safaris in South Africa and Botswana, side trips to Victoria...

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

Ruby has built an enormous following of developers attracted by its intuitiveness, flexibility, and simplicity. Meanwhile, Microsoft’s .NET has grown and matured into a platform of unparalleled power. IronRuby brings them together, enabling developers to write elegant, efficient Ruby code that seamlessly...

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...