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Advertising to Children on TV: Context, Impact, and Regulation
Advertising to Children on TV: Context, Impact, and Regulation
This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young...
Optical Networking: A Beginner's Guide
Optical Networking: A Beginner's Guide
Try to imagine a time when one lone cable will be able to carry

▼ One million DVD or high-definition television signals
■ Six million high-speed Internet connections
▲ One hundred million dialup Internet connections

If this sounds like the type of data and video networking that only your
...
Fundamentals of Digital Communication
Fundamentals of Digital Communication
The field of digital communication has evolved rapidly in the past few decades, with commercial applications proliferating in wireline communication networks (e.g., digital subscriber loop, cable, fiber optics), wireless communication (e.g., cell phones and wireless local area networks), and storage media (e.g., compact discs, hard drives). The...
Essentials of Radio Wave Propagation (The Cambridge Wireless Essentials Series)
Essentials of Radio Wave Propagation (The Cambridge Wireless Essentials Series)
If you need to maximize efficiency in wireless network planning, this quick reference guide to an increasingly complex and difficult topic is for you. Using real-world case studies, practical problems and minimum mathematics, the author explains simply and clearly how to predict signal strengths in a variety of situations. More sophisticated...
JMP Start Statistics: A Guide to Statistics and Data Analysis Using Jmp, Fourth Edition (Sas Press Series)
JMP Start Statistics: A Guide to Statistics and Data Analysis Using Jmp, Fourth Edition (Sas Press Series)
JMP Start Statistics: A Guide to Statistics and Data Analysis Using JMP, Fourth Edition, is a complete and orderly introduction to analyzing data using JMP statistical discovery software from SAS. A mix of software manual and statistics text, this book provides hands-on tutorials with just the right amount of conceptual and motivational material to...
The WetFeet Insider Guide to Careers in Information Technology
The WetFeet Insider Guide to Careers in Information Technology
At its broadest definition, "information technology" is an umbrella term that describes all fields that relate to the organization and dissemination of information: from the worker who lays cable wires to the telephone switchboard operator to the engineer who designs the circuits in your computer. However, keep in mind that just because...
IP Multicast with Applications to IPTV and Mobile DVB-H
IP Multicast with Applications to IPTV and Mobile DVB-H

Get a clear picture of IP Multicast applications for delivering commercial high-quality video services

This book provides a concise guide to current IP Multicast technology and its applications, with a focus on IP-based Television (IPTV) and Digital Video Broadcast-Handheld (DVB-H) applications—areas of tremendous commercial...

Networking Explained, Second Edition
Networking Explained, Second Edition
Gallo and Hancock provide a sophisticated introduction to their subject in a clear, readable format. These two top networking experts answer hundreds of questions about hardware, software, standards, and future directions in network technology.
  • Wireless networks
  • Convergence of voice and data
  • ...
Cybersecurity Operations Handbook
Cybersecurity Operations Handbook
Cybersecurity Operations Handbook is the first book for daily operations teams who install, operate and maintain a range of security technologies to protect corporate infrastructure. Written by experts in security operations, this book provides extensive guidance on almost all aspects of daily operational security, asset protection, integrity...
Digital Character Animation 2, Volume II: Advanced Techniques (Digital Character Animation)
Digital Character Animation 2, Volume II: Advanced Techniques (Digital Character Animation)
At last, George Maestri’s advanced-techniques volume of his groundbreaking [digital] Character Animation book. Completely new: No updated material from the first volume (covering Essential Techniques) or from the first edition (published in 1996 and now out of print). If you are into 3D animation at all—learning, practicing (or managing...
Understanding Digital Television: An Introduction to DVB Systems with Satellite, Cable, Broadband and Terrestrial TV Distribution
Understanding Digital Television: An Introduction to DVB Systems with Satellite, Cable, Broadband and Terrestrial TV Distribution
By the end of the 1960s, when I started to get interested in how the TV set at home really worked, color television and the second national TV channel was introduced in Sweden. The old medium-wave radio, with glowing electron tubes underneath its cover, made it possible to listen to voices from distant countries, but the TV programming choices were...
How Video Works, Second Edition
How Video Works, Second Edition
"Video can be hard to explain and contextualize. This book does a great job of making it easy to understand." - - Algie Abrams, Professional Systems Architect, Microsoft

How Video Works has been a bible for professionals in the video world since 1985. It offers easy to understand explanations of the entire world
...
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