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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Retailing
Retailing

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

The FX Bootcamp Guide to Strategic and Tactical Forex Trading
The FX Bootcamp Guide to Strategic and Tactical Forex Trading

A straightforward guide to trading today's dynamic Forex market

Written by Wayne McDonell, the Chief Currency Coach at FX Bootcamp, this book shows readers how to successfully trade the Forex market on their own. FX Bootcamp's Guide to Strategic and Tactical Forex Trading skillfully explains how to combine...

Peopleware: Productive Projects and Teams (3rd Edition)
Peopleware: Productive Projects and Teams (3rd Edition)

Peopleware has long been one of my two favorite books on software engineering. Its underlying strength is its base of immense real experience, much of it quantified. Many, many varied projects have been reflected on and distilled; but what we are given is not just lifeless distillate, but vivid examples from...

The Genre of Acts and Collected Biography (Society for New Testament Studies Monograph Series)
The Genre of Acts and Collected Biography (Society for New Testament Studies Monograph Series)

It is widely accepted by New Testament scholars that the Gospel of Luke and the Acts of the Apostles probably originated as two parts of one work by a single author. In spite of this, the books have been assigned to very different genres: Luke is traditionally viewed as a biography of Jesus, and Acts as a history of the early church....

Learning Dart
Learning Dart

Dart is the programming language developed by Google that offers a new level of simple versatility. Learn all the essentials of Dart web development in this brilliant tutorial that takes you from beginner to pro.

Overview

  • Develop apps for the Web using Dart and HTML5
  • Build powerful HTML5...
Learning Nessus for Penetration Testing
Learning Nessus for Penetration Testing

Master how to perform IT infrastructure security vulnerability assessments using Nessus with tips and insights from real-world challenges faced during vulnerability assessment

Overview

  • Understand the basics of vulnerability assessment and penetration testing as well as the different types of testing
  • ...
Unit and Ubiquitous Internet of Things
Unit and Ubiquitous Internet of Things

Although the Internet of Things (IoT) will play a key role in the development of next generation information, network, and communication technologies, many are still unclear about what makes IoT different from similar concepts.

Answering fundamental questions about IoT architectures and models, Unit and Ubiquitous
...

Transition to Renewable Energy Systems
Transition to Renewable Energy Systems

In the wake of global climate change and increasing geopolitical instability of oil supply an accelerated transition to renewable energy system gets increasingly important, if not unavoidable.

This book encompasses reports of select energy strategies as well as in-depth technical information of the already or potentially involved...

Project Portfolio Management: A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits
Project Portfolio Management: A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits

Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise.  Step by step,...

Android Design Patterns: Interaction Design Solutions for Developers
Android Design Patterns: Interaction Design Solutions for Developers

Master the challenges of Android user interface development with these sample patterns

With Android 4, Google brings the full power of its Android OS to both smartphone and tablet computing. Designing effective user interfaces that work on multiple Android devices is extremely challenging. This book provides more than 75...

On Top of the Cloud: How CIOs Leverage New Technologies to Drive Change and Build Value Across the Enterprise
On Top of the Cloud: How CIOs Leverage New Technologies to Drive Change and Build Value Across the Enterprise

Praise for On Top of the Cloud

"21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book...

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