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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Managing IT in Government, Business & Communities
Managing IT in Government, Business & Communities
This guide presents the most current research and findings about the challenges governments around the world are now placing on small business IT entrepreneurs and how they are providing increased resources to support this emphasis. Described are how organizations and society rely heavily on virtual technologies for communication and how...
Enterprise Java Development on a Budget: Leveraging Java Open Source Technologies
Enterprise Java Development on a Budget: Leveraging Java Open Source Technologies

TODAY THE JAVA 2 PLATFORM, Enterprise Edition (J2EE) is the most complete and effective platform for enterprise development. J2EE unifies and embodies the knowledge gained from building up-to-date, multitier applications, and provides this knowledge as a standardized set of modular components and services. We believe that J2EE simplifies many...

The Disappearing Computer: Interaction Design, System Infrastructures and Applications for Smart Environments
The Disappearing Computer: Interaction Design, System Infrastructures and Applications for Smart Environments
“The-computer-as-we-know-it” will have no role in our future everyday lives. This is the position taken in this book which elaborates how it will be replaced by a new generation of technologies, moving computing off the desktop and ultimately integrating it with real world objects and everyday environments. Computing becomes thus an...
Service-Oriented Architecture (SOA) Governance for the Services Driven Enterprise
Service-Oriented Architecture (SOA) Governance for the Services Driven Enterprise

A must-have for all companies undertakingservice-oriented architecture (SOA) governance

As SOA interest and adoption have accelerated rapidly, the challenges of governance have risen to the forefront across the entire industry. Without an SOA governance model, SOA adoption is stilted and hampered by a lack of...

Alternative Energy Edition 1. (3 Volume set)
Alternative Energy Edition 1. (3 Volume set)
"The editors ably achieve their goal of showing students the connections between science and people's lives in the nineteenth century, thus helping to make both science and history more relevant to their own."
-- ARBA (2002) (ARBA 20030201)

"These volumes offer a perspective on how scientific
...
Wind Energy - Impact of Turbulence (Research Topics in Wind Energy)
Wind Energy - Impact of Turbulence (Research Topics in Wind Energy)

This book presents the results of the seminar “Wind Energy and the Impact of Turbulence on the Conversion Process” which was supported from three societies, namely the EUROMech, EAWE and ERCOFATC and took place in Oldenburg, Germany in spring 2012.

The seminar was one of the first scientific meetings devoted to the...

JavaScript for Kids: A Playful Introduction to Programming
JavaScript for Kids: A Playful Introduction to Programming

JavaScript is the programming language of the Internet, the secret sauce that makes the Web awesome, your favorite sites interactive, and online games fun!

JavaScript for Kids is a lighthearted introduction that teaches programming essentials through patient, step-by-step examples paired with funny illustrations....

House Rating Schemes: From Energy to Comfort Base (Green Energy and Technology)
House Rating Schemes: From Energy to Comfort Base (Green Energy and Technology)

"House Rating Schemes" provides information to students, architects and researchers in the field of the built environment. It reviews current House Rating Schemes (HRS) used in different countries and investigates how these schemes assess the thermal performance of a house. It challenges the way that these schemes assess building...

Computing with Memory for Energy-Efficient Robust Systems
Computing with Memory for Energy-Efficient Robust Systems

This book analyzes energy and reliability as major challenges faced by designers of computing frameworks in the nanometer technology regime.  The authors describe the existing solutions to address these challenges and then reveal a new reconfigurable computing platform, which leverages high-density nanoscale memory for both data storage...

Introduction to Semiconductor Devices: For Computing and Telecommunications Applications
Introduction to Semiconductor Devices: For Computing and Telecommunications Applications

This volume offers a solid foundation for understanding the most important devices used in the hottest areas of electronic engineering today, from semiconductor fundamentals to state-of-the-art semiconductor devices in the telecommunications and computing industries. Kevin Brennan describes future approaches to computing hardware and RF power...

Handbook of Cancer Vaccines (Cancer Drug Discovery and Development)
Handbook of Cancer Vaccines (Cancer Drug Discovery and Development)

An authoritative survey of the scientific background for therapeutic cancer vaccines, the challenges to their development, and their current uses in treating cancer. The authors examine the basic issues that effect all vaccines (such as immune adjuvants and prime-boost strategies), describe the methods for antigen discovery, and review the...

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