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 Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and... |  |  Cardiovascular Molecular Imaging
Interest in clinical cardiovascular imaging has skyrocketed over the past quarter
century. Dozens of new imaging modalities have arisen from advances in the physical
sciences, electrical engineering, information technology, chemical synthesis,
and in pharmacology. Mostly driven by newly developed technology, these
advances have... |  |  Bayesian Models for Categorical Data (Wiley Series in Probability and Statistics)
The use of Bayesian methods for the analysis of data has grown substantially in areas as diverse as applied statistics, psychology, economics and medical science. Bayesian Methods for Categorical Data sets out to demystify modern Bayesian methods, making them accessible to students and researchers alike. Emphasizing the use of statistical... |
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