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Essentials of Marketing, 13th Edition
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of... | | Succeeding with Agile: Software Development Using Scrum
Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization
This is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant... | | I Win, You Win: The Essential Guide to Principled Negotiation
Negotiation is an essential skill in all areas of life. It is a series of maneuvers that we move through in order to get the best possible deal for ourselves, our company, or our organization. How far we will go to achieve our goals is where the rub lies. Full of useful exercises, case studies, and accessible advice, this book will... |
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| | | | Executive Coaching : A Guide for the HR ProfessionalThe purpose of this book is to help human resource professionals
and their clients become more savvy consumers of coaching services.
With the wide array of coaching services now available in the
marketplace, HR professionals need information to allow them to
sort through options, ask discerning questions, and understand what... |
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