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Leap! A Revolution in Creative Business Strategy“absorbing and quite compelling…a book that is full of good things…” (Admap, June 2003)
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most... | | Behind the Berlin Wall: East Germany and the Frontiers of PowerFew historical changes occur literally overnight, but on August 13 1961 eighteen million East Germans awoke to find themselves walled in by an edifice which was to become synonymous with the Cold War: the Berlin Wall.
This new history rejects traditional, top-down approaches to Cold War politics, exploring instead how the border... | | The Cold War (Questions and Analysis in History)Designed to aid undergraduate and advanced study, this invaluable reference work provides an up-to-date summary of the latest research on the origins, escalation, and end of the Cold War. The major phases of the war are clearly organized and presented in eight chapters--each consisting of a factual overview of events, a detailed analysis of key... |
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Vietnam at WarFor many Westerners, the Vietnam War summons images of American soldiers patrolling rice paddies, battling an elusive enemy as helicopters circle overhead. But there were, in fact, many Vietnam wars--an anti-colonial war with France, a cold war turned hot with the United States, a civil war between North and South Vietnam and among southern... | | | | Tools of Radio Astronomy (Astronomy and Astrophysics Library)
This 6th edition of “Tools of Radio Astronomy”, the most used introductory text in radio astronomy, has been revised to reflect the current state of this important branch of astronomy. This includes the use of satellites, low radio frequencies, the millimeter/sub-mm universe, the Cosmic Microwave Background and the increased... |
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Wonder World Under WaterNearly three-quarters of our earth is covered by water. Yet we, living on land, usually know more about land creatures than our aquatic denizens. We have many kinds of watery environments, from the fast, clear, cold streams of the Himalaya to the placid rivers of the plains, and natural as well as man-made lakes and ponds. Moreover, we have a long... | | | | Neutron Scattering, Volume 44 (Experimental Methods in the Physical Sciences)
This work covers in some detail the application of neutron scattering to different fields of physics, materials science, chemistry, biology, the earth sciences and engineering. Its goal is to enable researchers in a particular area to identify aspects of their work in which neutron scattering techniques might contribute, conceive the... |
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