Tourism, fast becoming the largest global business, employs one out of twelve persons and produces $6.5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage.

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This work covers in some detail the application of neutron scattering to different fields of physics, materials science, chemistry, biology, the earth sciences and engineering. Its goal is to enable researchers in a particular area to identify aspects of their work in which neutron scattering techniques might contribute, conceive the...

This unique , authoritative book introduces and accurately depicts the current state-of-the art in the field of space storms. Professor Koskinen, renowned expert in the field, takes the basic understanding of the system, together with the pyhsics of space plasmas, and produces a treatment of space storms. He combines a solid base describing...

This 6th edition of “Tools of Radio Astronomy”, the most used introductory text in radio astronomy, has been revised to reflect the current state of this important branch of astronomy. This includes the use of satellites, low radio frequencies, the millimeter/sub-mm universe, the Cosmic Microwave Background and the increased...

Risk control, capital allocation, and realistic derivative pricing and hedging are critical concerns for major financial institutions and individual traders alike. Events from the collapse of Lehman Brothers to the Greek sovereign debt crisis demonstrate the urgent and abiding need for statistical tools...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
—Dennis Sadlowski, President and CEO, Siemens Energy and Automation,...

Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often...

“Weird Worlds” is the third book in David Seargent’s “Weird” series. This book assumes a basic level of astronomical understanding and concentrates on the “odd and interesting” aspects of planetary bodies, including asteroids and moons. From our viewpoint here on Earth, this work features the most...

The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In...