Based on British Standard BS 6700, the new edition takes into account revisions to the standard since the book was first published in 1991. It has also been updated to give guidance...

Proceedings of the 15th International Specialty Conference on Cold Regions Engineering, held in Quebec City, Canada, August 19-22, 2012. This collection contains 82 peer-reviewed papers on new developments in cold regions engineering and technologies. These papers offer a truly international view of the current state of knowledge in different...

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Yeasts are a versatile group of eukaryotic microorganisms, exhibiting heterogeneous nutritional profiles and an extraordinary ability to survive in a wide range of natural and man-associated ecosystems, including cold habitats. Cold-adapted yeasts inhabit numerous low-temperature environments where they are subjected to seasonal or permanent...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...