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Books tags: college
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Physics of Semiconductor Devices
Physics of Semiconductor Devices
Physics of Semiconductor Devices is a textbook aimed at college undergraduate and graduate teaching. It covers both basic classic topics such as energy band theory and the gradual-channel model of the MOSFET as well as advanced concepts and devices such as MOSFET short-channel effects, low-dimensional devices and single-electron transistors. As a...
Besieged: An Encyclopedia of Great Sieges From Ancient Times To The Present
Besieged: An Encyclopedia of Great Sieges From Ancient Times To The Present
Civilization began with the creation of cities, the congregation of people for mutual support. By their very decision to assemble and collect resources, cities became targets for raiding populations that found taking someone else’s possessions easier than producing their own. The need for defense meant that the towns soon built walls around...
Business Calculus Demystified
Business Calculus Demystified

Take the FEAR OUT of Business Calculus

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and...

Qualitative Case Studies on Implementation of Enterprise Wide Systems
Qualitative Case Studies on Implementation of Enterprise Wide Systems

Qualitative Case Studies on Implementation of Enterprise Wide Systems focuses on ERP Implementations in the tertiary education industry—a sector which is important not only for advancing the economy and quality of life in industrialized nations but also as a major source of export income. Systems failure in this information...

The complete book of beer drinking games (and other really important stuff)
The complete book of beer drinking games (and other really important stuff)
The Complete Book Of Beer Drinking Games lives up to its name with descriptions of fifty hilarious beer games like "Thumper and Quarters" to obscure but wild matches like "Slush Fund" and "Boot-a-Bout". The Complete Book Of Beer Drinking Games celebrates a popular pastime for "towns & gowns" young adults...
IT Essentials: PC Hardware and Software Companion Guide (3rd Edition)
IT Essentials: PC Hardware and Software Companion Guide (3rd Edition)
The only Cisco authorized textbook that for the IT Essentials: PC Hardware and Software course from the Cisco Networking Academy Program
  • New Companion Guide format complements the online curriculum with insight and instruction from Academy instructors
  • A portable reference that supports all the topics in the new...
CSS Instant Results (Programmer to Programmer)
CSS Instant Results (Programmer to Programmer)
With the latest generation of modern browsers expanding support for CSS 3, it is an exciting time in the CSS world. Featuring ten ready-to-use projects on the book's CD-ROM, this helpful reference dives into working code so you can rapidly master the increasingly diverse applications web designers can use with CSS, including some that previously...
How to Think Like a Computer Scientist: Learning with Python
How to Think Like a Computer Scientist: Learning with Python
Benjamin Crowell, in "The Assayer", book reviews and discussion for the free-information renaissance
...There's ... emphasis on teaching computer science not just as a technical trade but as a mental discipline.

Guido van Rossum, creator of...
Adobe Scripting: Your Visual Blueprint to Scripting in Photoshop and Illustrator
Adobe Scripting: Your Visual Blueprint to Scripting in Photoshop and Illustrator
Combining clear, step-by-step screen shots with minimal text, our five Visual series are the ultimate resources for visual learners, who represent up to forty percent of your customers.
Teach Yourself VISUALLY guides help computer users get up to speed on a wide range of office productivity, graphics, and Web design software. Offering...
Data Modeling Fundamentals: A Practical Guide for IT Professionals
Data Modeling Fundamentals: A Practical Guide for IT Professionals
The purpose of this book is to provide a practical approach for IT professionals to acquire the necessary knowledge and expertise in data modeling to function effectively. It begins with an overview of basic data modeling concepts, introduces the methods and techniques, provides a comprehensive case study to present the details of the data model...
From Writing to Computers
From Writing to Computers
... the broad and clear analysis of writing and language, and of automata theory, formal logic, and computability theory he uses to reach [his conclusion] is well worth reading.
–H. D. Warner, Western New England College

From Writing to Computers takes as its central theme the issue of a...
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