Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful...

A complete introduction and guide to the latest developments in cancer gene therapy-from bench to bedside. The authors comprehensively review the anticancer genes and gene delivery methods currently available for cancer gene therapy, including the transfer of genetic material into the cancer cells, stimulation of the immune system to...

• Craft game environments with extreme clarity by adding realism to characters, objects, and props
• Import and set up custom assets such as meshes, textures, and normal maps in Unity
• A step-by-step guide written in a...

Ajax, the popular term for Asynchronous JavaScript and XML, is one of the most important combinations of technologies for web developers to know these days. With its rich grouping of technologies, Ajax developers can create interactive web applications with XML-based web services, using JavaScript in the browser to process the...

Your enterprise data is your most critical asset. If it's compromised, your business can be destroyed. Don't let that happen-leverage today's state-of-the-art strategies, best practices, and technologies and protect your critical information. In...

• The first book to be dedicated to Time-Variant Filtering
• Provides a complete...

In Synthesis of Arithmetic Circuits: FPGA, ASIC and Embedded Systems, the authors take a novel approach of presenting methods and examples for the synthesis of arithmetic circuits that better reflects the needs of today's computer system designers and engineers....