Electronic commerce has been an important and viable part of the Internet for well over a decade now. From the behemoths like Amazon.com to the mom-and-pop online stores, e-commerce is performed in a number of ways. Despite the dozen, or hundred, of failures for every single commercial success, e-commerce can still be an excellent business...

Designed as a desktop companion for both editors and motion graphics...

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right...

Prerequisites Even though a...

The main reason for a fourth edition of Essential MATLAB for Engineers and Scientists is to keep up with MATLAB, now in its latest version (7.7 Version 2008B). Like the previous editions, this one presents MATLAB as a problemsolving tool for professionals in science and engineering, as well as students in those fields, who have no prior...

From the beginning, classier systems have attracted...

This fast-paced guide enables developers to design and build Enterprise applications for the cloud. You will find it easy to follow this book, as the authors use an actual online portal application for the case study. Throughout the development of the sample application there is discussion of important considerations for moving an application...

Electronic and algorithmic trading has become part of a mainstream response to buy-side traders' need to move large blocks of shares with minimum market impact in today's complex institutional trading environment. This book illustrates an overview of key providers in the marketplace. With electronic trading platforms becoming...

Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to...

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CS5 choose Adobe Dreamweaver CS5 Classroom in a Book from the Adobe Creative Team at Adobe Press.

The 18 project-based lessons in this book show readers step-by-step the key techniques for working in Dreamweaver CS5. Readers...

Mobile devices provide individuals with almost instant access to friends and family, location-based information, productivity tools,...

IN THE 1980S, ADOBE DEVISED a powerful graphics imaging model that over time has formed the basis for the Adobe PostScript technologies. These technologies— a combination of the PostScript language and PostScript language–based graphics and text-formatting applications, drivers, and imaging systems—have forever changed the...