I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

Automatic object recognition has become an established discipline in image analysis. Moments and moment invariants play a very important role as features in invariant recognition. They were introduced to the pattern recognition community almost 50 years ago and the mathematical background they utilized is even older, originating from the...

Using a task-focused approach and clear, no-nonsense instructions, this book delivers all the information you'll need to deploy and manage Windows 7 efficiently and securely. Learn how to install, configure, run, and troubleshoot Windows 7; explore advanced...

The aim of this book is to give an account of the scientific field of genetics based on visual displays of selected concepts and related facts. Additional information is presented in the introduction, with a chronological list of important discoveries and advances in the history of genetics, in an appendix with supplementary data in tables,...

Nanostructured materials is one of the hottest and fastest growing areas in today's materials science field, along with the related field of solid state physics. Nanostructured materials and their based technologies have opened up exciting new possibilites for future applications in a number of areas including aerospace, automotive, x-ray...

Rather than deciding whether or not to get involved in global sourcing, many companies are facing decisions about whether or not to apply agile methods in their distributed projects. These companies are often motivated by the opportunities to solve the coordination and communication difficulties associated with global software development....

The idea for this book started when we organized a topical workshop entitled “Innovation Networks – New Approaches in Modeling and Analyzing” (held in Augsburg, Germany in October 2005), under the auspices of Exystence, a network of excellence funded in the European Union’s Fifth Framework Program. Unlike other...

The idea of quantum computation, in the algorithmic sense, originated from the suggestion by Feynman (1982) that a computer based on the principles of quantum mechanics might be capable of efficiently simulating quantum systems of interest to physicists; such simulation seems to be very difficult with classical computers. Feynman’s...

Wireless communications is rapidly becoming one of the ubiquitous technological underpinnings of modern society (such as electric power, fossil fuels, automobiles, etc.). Few people think about the technology within their mobile phones, remote controls, garage door openers, GPS navigation devices, and so on. These devices are always at hand...

Aristotle, one of mankind’s greatest thinkers, rooted his basis of human understanding in the notion that universal phenomena can be explained through perception and rationalization. As such, Aristotle conjectured that a 10-pound object should fall through the air 10 times faster than a similar 1-pound object. This, and other intuitive...

Microsoft Word 2010 includes all sorts of new features and functionalities, a redesigned interface, new emphasis on collaboration, and many additional changes. Both users of previous editions and those new to the Office applications will appreciate the clear, visual...