Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Combining concepts of mathematics and computer science, this book is about the sequences of symbols that can be generated by simple models of computation called "finite automata". Suitable for graduate students or advanced undergraduates, it starts from elementary principles and develops the basic theory. The study then progresses...

Approaches to building machines that can learn from experience abound - from connectionist learning algorithms and genetic algorithms to statistical mechanics and a learning system based on Piaget's theories of early childhood development. This monograph describes results derived from the mathematically oriented framework of computational...

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this...

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A cloud application platform, Heroku is currently the only approved platform for creating apps within Facebook, and its number of users is growing at rapid pace. However, there are very few books on the market that offer professional-level coverage of this...

This book provides a comprehensive overview of the entire landscape of both outdoor and indoor wireless positioning, and guides the reader step by step in the implementation of wireless positioning applications on the iPhone. Explanations of fundamental positioning techniques are given throughout the text, along with many programming...

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and...

Updated for all the latest features and capabilities of Excel 2013, this go-to resource provides you with in-depth coverage of the individual functions and tools that can be used to create compelling Excel reports. Veteran author Michael Alexander walks...

Introducing Geographic Information Systems with ArcGISintegrates a broad introduction to GIS with a software-specific workbook for Esri's ArcGIS. Where most courses make do...

The MCSD 70-483 exam is the entry-level Microsoft certification exam for C# developers and this must-have resource offers essential coverage of the exam that will test your competency in C# programming. Each chapter covers one of the core subject domains...