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Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time
Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time

Become a Dominant Predator in today’s dog-eat-dog sales environment

There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you— and your competitors—and...

The Rights of Public Employees, Second Edition: The Basic ACLU Guide to the Rights of Public Employees (ACLU Handbook)
The Rights of Public Employees, Second Edition: The Basic ACLU Guide to the Rights of Public Employees (ACLU Handbook)

In this revised and updated edition of The Rights of Public Employees, Robert M. O’Neil broadens the focus from government employees to all public employees, emphasizing the public-service nature of the occupations and professions of such individuals. Using a question-and-answer format, O’Neil covers such topics as...

Windows 8 XAML Primer (Expert's Voice in Xaml)
Windows 8 XAML Primer (Expert's Voice in Xaml)

Windows 8 XAML Primer is a fast-paced introduction to XAML for Windows 8 developers who are already proficient C# coders. It introduces you specifically to the world of XAML development for Windows 8 apps in a practical, hands-on way - so you'll be building apps from the very first pages.

Building on your existing C#...

Essentials of Marketing, 13th Edition
Essentials of Marketing, 13th Edition

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

Beginning Node.js
Beginning Node.js

Beginning Node.js is your step-by-step guide to learning all the aspects of creating maintainable Node.js applications. You will see how Node.js is focused on creating high-performing, highly-scalable websites, and how easy it is to get started. Many front-end devs regularly work with HTML, CSS, PHP, even WordPress, but haven't...

Beginning Programming with Java For Dummies
Beginning Programming with Java For Dummies

A practical introduction to programming with Java

Beginning Programming with Java For Dummies, 4th Edition is a comprehensive guide to learning one of the most popular programming languages worldwide. This book covers basic development concepts and techniques through a Java lens. You'll learn what goes...

Advanced ActionScript 3: Design Patterns
Advanced ActionScript 3: Design Patterns

Advanced ActionScript 3 is a fresh look and new approach to utilizing valuable, structural techniques and methods that are commonly used in the field of rich interactive application development. With each method broken down into different strategized explanations, you'll find the approach most suitable for you. Whether it is an...

The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success
The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success

International Bestseller and Amazon #1 Hot New Release - "The Four Intelligences of the Business Mind" offers practical strategies for business transformation, based on research from organizational psychology, neuroscience, business analytics, and multiple intelligences theory.

Resumes for Science Careers (McGraw-Hill Professional Resumes)
Resumes for Science Careers (McGraw-Hill Professional Resumes)

Master the science of a well-crafted resume!

You've worked hard for your college degree; now it's time to take that education and put it to work. Get an edge on the other job applicants with Resumes for Science Careers, a resource packed with expert advice on creating a concise, stylish resume that will...

A Practical Guide To Business Writing: Writing In English For Non-Native Speakers
A Practical Guide To Business Writing: Writing In English For Non-Native Speakers

Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do...

HTML5 Game Development Hotshot
HTML5 Game Development Hotshot

Build interactive games with HTML, DOM, and the CreateJS Game library

Overview

  • Create eight different games using HTML5
  • Learn essential games development techniques, such as game loop, animations, and browser storage
  • Follow the project-based approach to build games from start...
Beginning Backbone.js (Expert's Voice in Web Development)
Beginning Backbone.js (Expert's Voice in Web Development)

Beginning Backbone.js is your step-by-step guide to learning and using the Backbone.js library in your web projects. Backbone.js is one of the most popular JavaScript libraries among web developers, used to create modular, single-page web apps. This book takes you from downloading Backbone.js and its dependencies all the way to using...

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