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The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

Human Genome Epidemiology, 2nd Edition
Human Genome Epidemiology, 2nd Edition

The first edition of Human Genome Epidemiology, published in 2004, discussed how the epidemiologic approach provides an important scientific foundation for studying the continuum from gene discovery to the development, applications and evaluation of human genome information in improving health and preventing disease. Since that time,...

Tensors: The Mathematics of Relativity Theory and Continuum Mechanics
Tensors: The Mathematics of Relativity Theory and Continuum Mechanics
This book emerged from courses taught at the University College of Dublin, Carnegie-Mellon University and mostly at Simon Fraser University. This is a modern introduction to the theory of tensor algebra and tensor analysis. It discusses tensor algebra in Chapters 1 and 2. Differential manifold is introduced in Chapter 3. Tensor analysis,...
Non-linear Modeling and Analysis of Solids and Structures
Non-linear Modeling and Analysis of Solids and Structures
This book presents a theoretical treatment of nonlinear behavior of solids and structures in such a way that it is suitable for numerical computation, typically using the Finite Element Method. Starting out from elementary concepts, the author systematically uses the principle of virtual work, initially illustrated by truss structures, to give a...
Computer Models in Biomechanics: From Nano to Macro
Computer Models in Biomechanics: From Nano to Macro

This book contains a collection of papers that were presented at the IUTAM Symposium

on “Computer Models in Biomechanics: From Nano to Macro” held at Stanford University, California, USA, from August 29 to September 2, 2011.

It contains state-of-the-art papers on:

- Protein and Cell...

Continuum Theory (Lecture Notes in Pure and Applied Mathematics)
Continuum Theory (Lecture Notes in Pure and Applied Mathematics)
[A]ll of the appers of this volume have a consistent scientific value.
- Analele Stiintifice al Universitatii al I. Cuza

Celebrating the work of world-renowned mathematician Sam B. Nadler, Jr., this reference examines the most recent advances in the analysis of continua. The book offers articles on the contributions of Professor...

Powerhouse Partners : A Blueprint for Building Organizational Culture for Breakaway Results
Powerhouse Partners : A Blueprint for Building Organizational Culture for Breakaway Results
For any manager or executive committed to achieving business goals through effective strategic partnership, this book gathers successes of some of the world's leading companies to deliver a tool kit for shaping a partnering culture.

From the author who introduced the groundbreaking concept of Partnering Intelligence come the...

Mechanics and Strength of Materials
Mechanics and Strength of Materials

This textbook gives a clear and thorough presentation of the fundamental principles of mechanics and strength of materials. It provides both the theory and applications of mechanics of materials on an intermediate theoretical level, ranging from the mechanical properties of materials through the effects of axial load, torsion, bending, and...

Discrete or Continuous?: The Quest for Fundamental Length in Modern Physics
Discrete or Continuous?: The Quest for Fundamental Length in Modern Physics

The idea of infinity plays a crucial role in our understanding of the universe, with the infinite spacetime continuum perhaps the best-known example - but is spacetime really continuous? Throughout the history of science, many have felt that the continuum model is an unphysical idealization, and that spacetime should be thought of as...

Introduction to Numerical Geodynamic Modelling
Introduction to Numerical Geodynamic Modelling

Numerical modelling of geodynamic processes was predominantly the domain of high-level mathematicians experienced in numerical and computational techniques. Now, for the first time, students and new researchers in the Earth Sciences can learn the basic theory and applications from a single, accessible reference text. Assuming only minimal...

Emerging Technologies of Augmented Reality: Interfaces and Design
Emerging Technologies of Augmented Reality: Interfaces and Design

Although the field of mixed reality has grown significantly over the last decade, there have been few published books about augmented reality, particularly the interface design aspects. Emerging Technologies of Augmented Reality: Interfaces and Design provides a foundation of the main concepts of augmented reality (AR), with a particular...

The Elements of Continuum Biomechanics
The Elements of Continuum Biomechanics

An appealing and engaging introduction to Continuum Mechanics in Biosciences

This book presents the elements of Continuum Mechanics to people interested in applications to biological systems. It is divided into two parts, the first of which introduces the basic concepts within a strictly one-dimensional spatial context. This policy...

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