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The Google Way: How One Company Is Revolutionizing Management as We Know It
Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled,... | | Advances in Electronic MarketingThere are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,... | | |
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| | Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Then Lou Gerstner was... | | Oracle Database 10g Performance Tuning Tips & TechniquesMaintain a High-Performance Oracle Database 10g Environment
Monitor, analyze, and optimize Oracle Database 10g using the tested methods and insider advice contained in this definitive volume. Written by Oracle Certified Master Richard Niemiec, Oracle Database 10g Performance Tuning Tips &... |
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