Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and...

W e live in a wonderfully global and amazingly diverse society. Exchanging ideas, products, foods, and friendship across national and cultural boundaries is the key to making our lives richer and more meaningful and peaceful. Besides, traveling abroad is a lot cheaper than it used to be. Grabbing your passport and setting off on an adventure...

Discusses the key principles and processes involved in animation; exploring the entirety of the creative process, from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is presented in an engaging visual style, accompanied by examples and analysis of contemporary student...

“The Trans-Siberian routes are some of the greatest rail journeys of the world. Whichever one you choose, it’s a rewarding experience of changing landscapes and culture, people and of life on the rails.” – Anthony Haywood, Lonely Planet Writer

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Healthcare Informatics: Improving Efficiency and Productivity examines the complexities involved in managing resources in our healthcare system and explains how management theory and informatics applications can increase efficiencies in various functional areas of healthcare services. Delving into data and project management...

"The Rough Guide to the Philippines" is the ultimate companion for exploring this stunning Southeast Asian archipelago. Discover the Philippines' highlights in full-colour with information on everything from the sun-kissed islands of the Visayas to the lagoons of Palawan and the tribal villages of the northern Cordilleras. This...

Collaborative leadership is about delivering results across boundaries. The nature of that boundary is important, whether it's a formal contract or an informal agreement between two parties to work together for a common aim. And leaders need to be clear about where the boundary lies and how to use the different capabilities on either side...

With its theme parks and fabulous beaches, The Sunshine State deserves its reputation as the perfect family vacation spot. But Florida offers much more to those who venture away from their beach towels. This is the perfect guide to exploring all that the state has to offer, including the extraordinary diversity of wildlife at Everglades and...

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the...