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Ruby on Rails for Microsoft Developers (Wrox Programmer to Programmer)
Ruby on Rails for Microsoft Developers (Wrox Programmer to Programmer)
This definitive guide examines how to take advantage of the new Agile methodologies offered when using Ruby on Rails (RoR). You’ll quickly grasp the RoR methodology by focusing on the RoR development from the point of view of the beginner- to intermediate-level Microsoft developer. Plus, you’ll get a reliable roadmap for migrating your...
The Complete Book of Spaceflight: From Apollo 1 to Zero Gravity
The Complete Book of Spaceflight: From Apollo 1 to Zero Gravity
A commanding encyclopedia of the history and principles of spaceflight––from its humble beginnings to its likely future

"Our reason for spaceflight is just this: we are human, and to be human is to be inquisitive. At heart, we are explorers with a universe of billions of new worlds before us." ...

Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the...

God's Arbiters: Americans and the Philippines, 1898-1902 (Imagining the Americas)
God's Arbiters: Americans and the Philippines, 1898-1902 (Imagining the Americas)

When the U.S. liberated the Philippines from Spanish rule in 1898, the exploit was hailed at home as a great moral victory, an instance of Uncle Sam freeing an oppressed country from colonial tyranny. The next move, however, was hotly contested: should the U.S. annex the archipelago? The disputants did agree on one point: that the United...

Grocery: The Buying and Selling of Food in America
Grocery: The Buying and Selling of Food in America
In Grocery, bestselling author Michael Ruhlman offers incisive commentary on America's relationship with its food and investigates the overlooked source of so much of itthe grocery store.

In a culture obsessed with food—how it looks, what it tastes like, where it comes from, what
...
Computing Information Technology: The Human Side
Computing Information Technology: The Human Side
From the senior management to the clerical and support group levels, this study addresses the possible pitfalls and triumphs of implementing information technology (IT) into organizations in terms of organizational strategies, structures, and communication methods. Issues of human-computer interaction, ethics, privacy, and security are raised to...
Embracing Insanity: Open Source Software Development
Embracing Insanity: Open Source Software Development
In this book, you will learn where the Open Source movement comes from and what motivates its adherents. You will be introduced to the culture that fuels the movement, as well as the personalities and organizations that promote its growth. You will also understand the strengths of the Open Source movement and how it changes the way in which...
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business
How to Speak Tech: The Non-Techie's Guide to Technology Basics in Business

"A great book everyone can use to understand how tech startups work." --Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu

"Finally a book non-techies can use to understand the web technologies that are changing our
...

By the Skin of Our Teeth: The Art and Design of Morning Breath
By the Skin of Our Teeth: The Art and Design of Morning Breath

A beautifully designed visual history of Morning Breath, Inc., the Brooklyn-based boutique design studio whose collaborators include renowned musical artists (from Jay Z to the Foo Fighters) as well as such top brands as Vans and Adidas.

In 1996 while working at the in-house design department at Think...

Constructivism and Teachers in Chinese Culture: Enriching Confucianism with Constructivism
Constructivism and Teachers in Chinese Culture: Enriching Confucianism with Constructivism
This book provides a refreshing look at kindergarten teachers’ practical knowledge and their context-specific reasoning of the usefulness of constructivism from a culturally emic perspective. Examining the similarities and differences between constructivism and Confucianism from both instructional and moral perspectives, it provides a...
Money and Happiness : A Guide to Living the Good Life
Money and Happiness : A Guide to Living the Good Life
Praise for Money & Happiness

"Laura Rowley makes us all understand the money-happiness connection in our own lives so that we spend our time and our efforts wisely. She gets to the heart of why money can bring feelings of stress, joy, and freedom, and Rowley offers insight that every reader can use to make smarter decisions that will...

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