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Sensory Marketing
Sensory Marketing
This book has its origins in our shared interest in sensory marketing. It began in June 2006 with an idea for a research project at the Baltic Business School (BBS) at Kalmar University, Sweden. It was obvious to us that most marketers had long overlooked the signifi cance of the human senses in...
Demonstrating Science with Soap Films
Demonstrating Science with Soap Films
Many of us have been fascinated as children by soap bubbles and soap films. Scientists and mathematicians have been interested in the properties of bubbles and films throughout scientific history.

In Demonstrating Science with Soap Films David Lovett describes how the properties of soap films and bubbles can illustrate and elucidate a
...
Newton's Gravity: An Introductory Guide to the Mechanics of the Universe (Undergraduate Lecture Notes in Physics)
Newton's Gravity: An Introductory Guide to the Mechanics of the Universe (Undergraduate Lecture Notes in Physics)

“Newton’s Gravity” conveys the power of simple mathematics to tell the fundamental truth about nature. Many people, for example, know the tides are caused by the pull of the Moon and to a lesser extent the Sun. But very few can explain exactly how and why that happens. Fewer still can calculate the  actual pulls of the...

Understanding Computation: From Simple Machines to Impossible Programs
Understanding Computation: From Simple Machines to Impossible Programs
This book is for programmers who are curious about programming languages and the theory of computation, especially those who don’t have a formal background in mathematics or computer science.

If you’re interested in the mind-expanding parts of computer science that deal with programs,
...
BeagleBone Robotic Projects (Community Experiences Distilled)
BeagleBone Robotic Projects (Community Experiences Distilled)

Developer or hobbyist, you'll love the way this book helps you turn the BeagleBone Black into a working robot. From listening and speaking to seeing and moving, we'll show you how - step by step.

Overview

  • Get to grips with robotic systems
  • Communicate with your robot and teach it to...
Patterns of Software: Tales from the Software Community
Patterns of Software: Tales from the Software Community
"This is a clear, insightful book that takes an alternative look at some of the broader issues surrounding software development.... The commentary on the work of Christopher Alexander, currently being taken up so fervently by the software architecture community, is particularly appealing."--Sanjiv Gossain, Associate Director, Cambridge...
Appcelerator Titanium Application Development by Example Beginner's Guide
Appcelerator Titanium Application Development by Example Beginner's Guide

Once you've got into Appcelerator Titanium you'll never look back. This book is the perfect introduction to developing native cross-platform apps for iOS, Android, and Windows 8.

Overview

  • Covers iOS, Android, and Windows8.
  • Includes Alloy, the latest in Titanium design.
  • ...
Minecraft Modding with Forge: A Family-Friendly Guide to Building Fun Mods in Java
Minecraft Modding with Forge: A Family-Friendly Guide to Building Fun Mods in Java

One day a couple of years ago, I was stunned when my son told me, "Dad, my JAR snapshot messed up the configuration." As a curious dad and an experienced Java programmer, my question to him was, "How do you know what a JAR is?"

What I didn't anticipate at that time was how that one question would
...

The Art of Instruction: Vintage Educational Charts from the 19th and 20th Centuries
The Art of Instruction: Vintage Educational Charts from the 19th and 20th Centuries

Large-scale wall charts were fundamental tools of classroom instruction throughout Europe in the mid-nineteenth and twentieth centuries. Collected here for the first time in one deluxe volume are over 100 of these vintage educational posters now important relics in the history of science, art, and design. From the anatomy of a tulip or an...

Devil & Miss Prym
Devil & Miss Prym

A new novel from Paulo Coelho, author of The Alchemist. A stranger arrives in the small mountain village. He carries with him a backpack containing a notebook and eleven gold bars. Burying these in the vicinity, the stranger strikes up a curious friendship with a young woman from the village -- Miss Prym. His mission is to discover whether...

Deep Learning for Natural Language Processing: Creating Neural Networks with Python
Deep Learning for Natural Language Processing: Creating Neural Networks with Python
Discover the concepts of deep learning used for natural language processing (NLP), with full-fledged examples of neural network models such as recurrent neural networks, long short-term memory networks, and sequence-2-sequence models.

You’ll start by covering the mathematical prerequisites...
Codes, Ciphers and Secret Writing (Test Your Code Breaking Skills)
Codes, Ciphers and Secret Writing (Test Your Code Breaking Skills)
Experiment with cryptography — the science of secret writing. Cipher and decipher codes: transposition and polyalphabetical ciphers, famous codes, typewriter and telephone codes, codes that use playing cards, knots, and swizzle sticks...even invisible writing and sending messages through outer space. Hours of intrigue and challenge. 45...
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