This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in...
Many of us have been fascinated as children by soap bubbles and soap films. Scientists and mathematicians have been interested in the properties of bubbles and films throughout scientific history.
In Demonstrating Science with Soap Films David Lovett describes how the properties of soap films and bubbles can illustrate and elucidate a...
“Newton’s Gravity” conveys the power of simple mathematics to tell the fundamental truth about nature. Many people, for example, know the tides are caused by the pull of the Moon and to a lesser extent the Sun. But very few can explain exactly how and why that happens. Fewer still can calculate the actual pulls of the...
This book is for programmers who are curious about programming languages and the
theory of computation, especially those who don’t have a formal background in mathematics
or computer science.
If you’re interested in the mind-expanding parts of computer science that deal with
programs,...
Developer or hobbyist, you'll love the way this book helps you turn the BeagleBone Black into a working robot. From listening and speaking to seeing and moving, we'll show you how - step by step.
"This is a clear, insightful book that takes an alternative look at some of the broader issues surrounding software development.... The commentary on the work of Christopher Alexander, currently being taken up so fervently by the software architecture community, is particularly appealing."--Sanjiv Gossain, Associate Director, Cambridge...
Once you've got into Appcelerator Titanium you'll never look back. This book is the perfect introduction to developing native cross-platform apps for iOS, Android, and Windows 8.
One day a couple of years ago, I was stunned when my son told me, "Dad, my JAR snapshot messed up the configuration." As a curious dad and an experienced Java programmer, my question to him was, "How do you know what a JAR is?"
What I didn't anticipate at that time was how that one question would...
Large-scale wall charts were fundamental tools of classroom instruction throughout Europe in the mid-nineteenth and twentieth centuries. Collected here for the first time in one deluxe volume are over 100 of these vintage educational posters now important relics in the history of science, art, and design. From the anatomy of a tulip or an...
A new novel from Paulo Coelho, author of The Alchemist. A stranger arrives in the small mountain village. He carries with him a backpack containing a notebook and eleven gold bars. Burying these in the vicinity, the stranger strikes up a curious friendship with a young woman from the village -- Miss Prym. His mission is to discover whether...
Discover the concepts of deep learning used for natural language processing (NLP), with full-fledged examples of neural network models such as recurrent neural networks, long short-term memory networks, and sequence-2-sequence models.
You’ll start by covering the mathematical prerequisites...
Experiment with cryptography — the science of secret writing. Cipher and decipher codes: transposition and polyalphabetical ciphers, famous codes, typewriter and telephone codes, codes that use playing cards, knots, and swizzle sticks...even invisible writing and sending messages through outer space. Hours of intrigue and challenge. 45...