Millions of parents take a child to the hospital each year, whether for stitches, outpatient surgery, or longer stays. Children who are reassured about what lies ahead have less anxiety and cope more easily with procedures and treatments. Well-prepared parents can be calm and effective advocates for their children in a situation that...
You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your...
This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in...
Here are the answers to questions that have been keeping you and your loved ones up nights, questions that have driven families to feuds, questions that nag and nag just won't let go. Have you ever wondered juts what purpose those warning labels on mattresses are supposed to serve? Or what happens to the trend that wears off tires? And...
Large-scale wall charts were fundamental tools of classroom instruction throughout Europe in the mid-nineteenth and twentieth centuries. Collected here for the first time in one deluxe volume are over 100 of these vintage educational posters now important relics in the history of science, art, and design. From the anatomy of a tulip or an...
Cities Ranked & Rated: Your Guide to the Best Places to Live in the U.S. & Canada provides timely facts and unbiased information on over 400 U.S. and 30 Canadian cities in an easy-to-access format. Whether you're mulling over the idea of relocating, trying to decide where to start out, or just curious about how your...
Once you've got into Appcelerator Titanium you'll never look back. This book is the perfect introduction to developing native cross-platform apps for iOS, Android, and Windows 8.
The definitive guide to understanding Taoism—no matter your background or faith
Lao Tzu's Tao Te Ching is the second most translated book in the world, and the practice of religious Taoism is on the rise in China, where adherents currently number in the hundreds of millions. Yet there remains a remarkable...
One day a couple of years ago, I was stunned when my son told me, "Dad, my JAR snapshot messed up the configuration." As a curious dad and an experienced Java programmer, my question to him was, "How do you know what a JAR is?"
What I didn't anticipate at that time was how that one question would...
Chimpanzees, including common chimpanzees and bonobos, are our closest living relatives. This book, which is the first photographic and descriptive musculoskeletal atlas of the genus Pan, adopts the same format as the photographic atlases of Gorilla and Hylobates previously published by the same authors. These three books...
