This text provides a comprehensive, but concise introduction to software engineering. It adopts a methodical approach to solving software engineering problems proven over several years of teaching, with outstanding results.

The book covers concepts, principles, design, construction, implementation, and management issues of...

The first year of developing a new sales territory or customer list is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing...

Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...

Nearly any application you build requires some form of output. And the output format may change on a regular basis, which can lead to a heavy maintenance burden and a restrictive test cycle. But by utilizing the power of the Velocity template engine, you can integrate templated output into your application, decoupling the application logic...

Communication protocols form the operational basis of computer networks and tele­communication systems. They are behavior conventions that describe how com­munication systems inter­act with each other, defining the temporal order of the interactions and the formats of the data units exchanged – essentially they determine the...

The ability to create and understand financial models that assess the valuation of a company, the projects it undertakes, and its future earnings/profit projections is one of the most valued skills in corporate finance. However, while many business professionals are familiar with financial statements and accounting reports, few are truly...

• Understand the different phases of data mining, along with the tools used at each stage
• Explore the different data mining algorithms in depth
• Become...