What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business...

Maybe it's a revolutionary thought, but could it be you just want to use your word-processing program to create great-looking, readable documents? Perfect! This friendly guide will get you going with...

Windows Sockets (WinSock), a standard network API co-developed by PC network industry leaders including Microsoft, Novell, Hewlett-Packard, and FTP Software, is an extraordinary resource for Windows network programmers. This book will enable you to reap WinSock's full benefits to create client and server network applications for use on any...

Why the Bottom Line Isn’t! began when the authors asked a simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more...

Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program...

Robert A. Neiman has helped major corporations achieve major gains in performance and profitability. He has put his experience on paper for managers who know their organizations have much more potential, can and must do better, and...

Want to love your work? Need a new job but are stuck? No worries! This friendly guide shows you great careers you may not have thought of and helps you land a...

With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And...

The authoritative work on file formats for global film and television!

The FILE INTERCHANGE HANDBOOK is a must-have reference for every film and video professional moving to computer based production and distribution. It is the only book that gives a complete scrutiny and breakdown of all file formats for...