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This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

Where most VB books start with beginner level topics, Mastering Visual Basic 2010 vaults you right into intermediate and advanced coverage. From the core of the language and user interface design to developing data-driven applications, this...

Everyone is developing iPhone applications, and it’s clear why. The iPhone is the coolest mobile device available, and the App Store makes it simple to get an application out into the unstoppable iPhone app market. With hundreds of thousands of app developers entering the game, it’s crucial to learn from those who have actually...

Django is a high-level Python web framework that was developed by a fast-moving online-news operation to meet the stringent twin challenges of newsroom deadlines and the needs of web developers. It provides an excellent basis to build e-commerce websites because it can be deployed fast and it responds quickly to changes due to its ability to...

NHibernate is an open source object-relational mapper, or simply put, a way to retrieve data from your database into standard .NET objects. Quite often we spend hours designing the database, only to go back and re-design a mechanism to access that data and then optimize that mechanism. This book will save you time on your project, providing...

The hands-on example projects in this book are based on fictitious website development briefs, and they illustrate practical ways of applying Joomla! The book dives straight into the process of constructing the featured projects. A chapter is dedicated to each example website project. Each chapter is a separate project booklet, written...

This book is full of practical examples that will help you to take advantage of...

Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party companies keep popping up all over to make money building...

Learn the guidelines of integrating Java with native Mac OS X applications with...

In the award-winning AMC television series Mad Men, set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked...

Anyone who has been developing on the Microsoft platform for the last several years knows the drill: every few years, there’s a new database access technology. There was ODBC; then DAO and RDO; OLEDB, ADO, and ADO.NET; LINQ to SQL; and now Entity Framework! In many ways, this progression of technologies has been confusing, but in other...