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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
How to use the Web successfully

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

Explains why and how marketers can and must optimize
...
CCNP TSHOOT 642-832 Official Certification Guide
CCNP TSHOOT 642-832 Official Certification Guide

CCNP TSHOOT 642-832 Official Certification Guide is a best-of-breed Cisco® exam study guide that focuses specifically on the objectives for the CCNP® TSHOOT exam. Senior instructor and best-selling author Kevin Wallace shares preparation hints and test-taking tips, helping you identify areas of weakness and...

Secrets of Zbrush Experts: Tips, Techniques, and Insights for Users of All Abilities
Secrets of Zbrush Experts: Tips, Techniques, and Insights for Users of All Abilities

Step into the creative minds of some of today's best ZBrush artists! ZBrush is the digital sculpting and painting program used for animation, film, video, and computer games that has revolutionized the 3D industry. The artists featured in this book use ZBrush to create 3D models for some of the most prestigious studios in the industry...

The Customer Rules
The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old granddaughter, Margot, what she thought were the most important rules for great service. Without a moment's hesitation, she...
Instant Messaging in Java: The Jabber Protocols
Instant Messaging in Java: The Jabber Protocols
Written as a mid-level programming guide, this book provides Java programmers with the information and tools needed to create their own Instant Messenger client and server software. This software can then be used to create personalized IM systems or integrate IM features into existing software. Focus is given to the open source Jabber XML-based IM...
Frommer's Florida 2011 (Frommer's Complete)
Frommer's Florida 2011 (Frommer's Complete)

Although it’s the state nickname, describing Florida as the Sunshine State is like calling Martha Stewart “manic.” Sure, it’s true, but not necessarily all the time—and it doesn’t nearly begin to describe the state’s other marketable assets. There’s a lot more to Florida than just...

Deciding Who Leads: How Executive Recruiters Drive, Direct, and Disrupt the Global Search for Leadership Talent
Deciding Who Leads: How Executive Recruiters Drive, Direct, and Disrupt the Global Search for Leadership Talent
Leadership recruiting and succession rank as the most pivotal agendas for today’s growth-minded, change-oriented organizations. Given the risks and rewards inherent in senior-management recruiting, deciding who leads is the quintessential challenge faced by boards of directors, senior corporate officers, and division or...
Thinking Animation: Bridging the Gap Between 2D and CG
Thinking Animation: Bridging the Gap Between 2D and CG
Learn how to think before you animate. Thinking Animation is a one-of-a-kind book that emphasizes how artists can use traditional animation techniques and principles with the computer generated animation technology of today. Written by seasoned animators with experience in both 2D and CG, Thinking Animation is an exquisite guide aimed at...
Transitions and Animations in CSS: Adding Motion with CSS
Transitions and Animations in CSS: Adding Motion with CSS

Add life and depth to your web applications and improve user experience through the discrete use of CSS transitions and animations. With this concise guide, you’ll learn how to make page elements move or change in appearance, whether you want to realistically bounce a ball, gradually expand a drop-down menu, or simply bring...

Microsoft Excel 2000 Functions in Practice (Que Quick Reference)
Microsoft Excel 2000 Functions in Practice (Que Quick Reference)
The Microsoft Excel 2000 Functions in Practice provides in-depth information on the functions that will maximize your use of the analytical tools within Excel 2000. Packed with examples and detailed insight into both the functions and their uses, this reference includes more than just discussions of the functions—it offers practical,...
Foundation Flash Cartoon Animation
Foundation Flash Cartoon Animation
Whether you are an experienced Flash designer or developer looking for a guide to doing animation in Flash, or a novice to Flash who is looking for an effective way to create and distribute animations, this book will prove invaluable to you. Covering every aspect of Flash animation, the book is a fast-paced yet thorough review of the Flash...
How: Why How We Do Anything Means Everything...in Business (and in Life)
How: Why How We Do Anything Means Everything...in Business (and in Life)
The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both...
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