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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Springer, 2019

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing...

Essays on Housing and Pensions: A European Perspective (Essays in Real Estate Research)

Springer, 2018

Demographic trends put a burden on EU pension provision. As the sustainability of pension systems is addressed by current pension reforms, lower benefit levels are projected. In this scenario, households may want to consider supplementing their public pension income. As their own residence is on average their most valuable asset, its...

How to Write Your Literature Review (Macmillan Study Skills)

Red Globe Press, 2020

This engaging guide by bestselling author Bryan Greetham takes students step-by-step through the process of writing a literature review, and equips them with practical strategies to help them navigate each stage. Each bite-sized chapter focuses on a specific aspect of the process, from generating ideas and pinning down the research...

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Lawrence Erlbaum Associates, 2003

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...

Cured of Cancer: From childhood to adulthood quality of Survival (Uva Proefschriften)

Amsterdam University Press, 2003

Over the past decades, paediatric oncologists, paediatric oncology nurses and other health-care professionals caring for children with cancer have witnessed profound changes in the nature of their practice. Whereas care of the child with cancer was 30 or 35 years ago a matter of controlling pain and keeping the child as...

Financial Distress and Corporate Turnaround: An Empirical Analysis of the Automotive Supplier Industry

Springer, 2013

Since its early days, business research has paid special attention to companies in distress situations. Its main focus has always been on the question of how distressed companies can successfully turn around. This issue is of major importance to academics as well as practitioners, but has only been partially answered so far. The...

Spatial Representation and Reasoning for Robot Mapping: A Shape-Based Approach (Springer Tracts in Advanced Robotics)

Springer, 2008

This book demonstrates bene?ts of abstract and qualitative reasoning that have not received much attention in the context of autonomous robotics before. Bremen, Christian Freksa December 2007 Director of the SFB/TR 8 Spatial Cognition Preface This book addresses spatial representations and reasoning techniques for - bile robot mapping,...

Improvisational Design: Continuous, Responsive Digital Communication

MIT Press, 2002

"This original and sound book should have a profound effect on design for digital media."
-- Mark D. Gross, Design Machine Group, Department of Architecture, University of Washington

Traditional visual design expresses information in fixed forms, such as print or film, so the message can be stored or...

Hierarchical Bayesian Optimization Algorithm: Toward a New Generation of Evolutionary Algorithms

Springer, 2005

This book provides a framework for the design of competent optimization techniques by combining advanced evolutionary algorithms with state-of-the-art machine learning techniques. The primary focus of the book is on two algorithms that replace traditional variation operators of evolutionary algorithms, by learning and sampling Bayesian networks:...

RESTful .NET: Build and Consume RESTful Web Services with .NET 3.5

O'Reilly, 2008

I’ve been working with the Web throughout my entire software engineering career. I started out writing ASP pages and COM components. I then moved into the world of .NET with ASP.NET and ASMX web services.

In 2004, I got involved with BizTalk Server, which pushed me even more into the world of services and XML. I worked with...

Design Methodologies for Secure Embedded Systems: Festschrift in Honor of Prof. Dr.-Ing. Sorin A. Huss

Springer, 2010

This Festschrift is dedicated to Mr. Sorin A. Huss by his friends and his Ph.D. students to honor him duly on the occasion of his 60th birthday.

Mr. Sorin A. Huss was born in Bukarest, Romania on May 21, 1950. He attended a secondary school with emphasis on mathematic and scientific topics in Dachau near Munich and after his Abitur...

Embedded Computer Vision (Advances in Computer Vision and Pattern Recognition)

Springer, 2008

As a graduate student at Ohio State in the mid-1970s, I inherited a unique computer vision laboratory from the doctoral research of previous students. They had designed and built an early frame-grabber to deliver digitized color video from a (very large) electronic video camera on a tripod to a mini-computer (sic) with a...

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