The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...
Healthcare, Insurance, and You: The Savvy Consumer's Guide
Healthcare is changing and you need to know how—and what to do about it.
Getting good medical care shouldn’t be so confusing—or so costly. Healthcare, Insurance, and You simplifies the many confusing details about our healthcare system so you can make informed decisions. Result? Better health at...
Novel Therapeutic Targets for Antiarrhythmic Drugs
Profiles potential treatment approaches for cardiac arrhythmias
Cardiac arrhythmias of ventricular origin are responsible for the deaths of nearly half a million Americans each year while atrial fibrillation accounts for about 2.3 million cases per year, a rate that is projected to increase 2.5 fold over the next half...
Targeting Treatment of Soft Tissue Sarcomas (Cancer Treatment and Research)
The last decade we have witnessed a major change in the
development of new techniques and agents for the treatment of cancer in
general, and for soft tissue sarcomas in particular. The important
achievements of molecular biology research have changed the landscape
markedly. Increasingly subtypes of soft tissue sarcomas are shown... Behold a Pale Horse Sometime ago I had the opportunity to meet William Cooper and his wife Annie. It was part of my job to verify whether this man did indeed speak the truth or was just another person seeking fame and fortune. What I found was a rugged, bulldog, driven individual who was kind, thoughtful and tenderhearted. He was truly concerned about you and your...
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