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Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers
Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets...

Warren Buffett Invests Like a Girl (Motley Fool Books)
Warren Buffett Invests Like a Girl (Motley Fool Books)
This is a book for investors about investing. It focuses on the factors that will best determine if you will make or lose money, and whether you'll beat the market.

You might naturally assume, then, that you'll be reading about how to pick stocks—so that you buy GEICO instead of Bank of
...
A Hologram for the King
A Hologram for the King


In a rising Saudi Arabian city, far from weary, recession-scarred America, a struggling businessman pursues a last-ditch attempt to stave off foreclosure, pay his daughter’s college tuition, and finally do something great. In A Hologram for the King, Dave Eggers takes us around the world to show how one man fights...
Political Transformations and Public Finances: Europe, 1650-1913 (Political Economy of Institutions and Decisions)
Political Transformations and Public Finances: Europe, 1650-1913 (Political Economy of Institutions and Decisions)

How did today's rich states first establish modern fiscal systems? To answer this question, Political Transformations and Public Finances by Mark Dincecco examines the evolution of political regimes and public finances in Europe over the long term. The book argues that the emergence of efficient fiscal institutions was the result of two...

Pottery and Economy in Old Kingdom Egypt (Culture and History of the Ancient Near East)
Pottery and Economy in Old Kingdom Egypt (Culture and History of the Ancient Near East)
This book began its life as my doctoral dissertation at the University of Pennsylvania. Many thanks to my mentors: the members of my committee, Josef Wegner, David P. Silverman, and Miroslav Bárta, who provided helpful feedback and support at the early stages of my research, and Salima

Ikram, who first
...
Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
 

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...

Green Electronics Manufacturing: Creating Environmental Sensible Products
Green Electronics Manufacturing: Creating Environmental Sensible Products

Going "green" is becoming a major component of the mission for electronics manufacturers worldwide. While this goal seems simplistic, it poses daunting dilemmas. Yet, to compete effectively in the global economy, manufacturers must take the initiative to drive this crucial movement. Green Electronics Manufacturing: Creating...

Introduction to Financial Forecasting in Investment Analysis
Introduction to Financial Forecasting in Investment Analysis

Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...

Innovation in the High-Tech Economy (Contributions to Economics)
Innovation in the High-Tech Economy (Contributions to Economics)

This book constitutes the proceedings of the First International Conference on Management Science and Engineering: Innovation and High-tech Services, ICMSE 2013, held in Macau, in June 2013. The papers are contributed by innovative researchers, engineers and practitioners in the field of management science, information system, finance,...

eBay For Dummies
eBay For Dummies

The unparalleled guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For...

The Making of a New Rural Order in South China: Volume 1: I. Village, Land, and Lineage in Huizhou, 900-1600
The Making of a New Rural Order in South China: Volume 1: I. Village, Land, and Lineage in Huizhou, 900-1600

Among the large caches of private documents discovered and collected in China, few rival the Huizhou sources for the insight they provide into Chinese local society and economy over the past millennium. Having spent decades researching these exceptionally rich sources, Joseph P. McDermott presents in two volumes his findings about the major...

Make Millions and Make Change!: Secrets to Business and Personal Success
Make Millions and Make Change!: Secrets to Business and Personal Success

Make Millions and Make Change! is your essential guide to business and personal success. While the title of this book may sound like a get-rich-quick scheme, the methods that are shared get real people rich in the real world, even during the most difficult economic times. Building your brand into a sustainable business is an immense...

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