Broadband Internet: Access, Regulation and Policy The internet has become so widespread that such issues as access, regulation and related policies have become major factors in the economy and social fabric of societies in every part of the world. Peoples without running water are demanding access to the internet and those without it are becoming deprived citizens. This new book examines current... Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...
Google and the Culture of Search
What did you do before Google?
The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study...
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