Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...
The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study...
A collection of the theories, practices, and policies of vocational education and training written by international experts
The Wiley Handbook of Vocational Education and Training offers an in-depth guide to the theories, practices, and policies of vocational education and training (VET). With contributions...
The Wireless Metropolitan Area Network (WirelessMAN) is a promising Broadband Wireless Access (BWA) technology that provides high-speed, high-bandwidth efficiency and high-capacity multimedia services for both residential and enterprise applications. Mobile WiMAX: Toward Broadband Wireless Metropolitan Area Networks examines the basic concepts,...
Let’s just look it right in the eye and call it out. We in the IT industries have been barraged with the buzzwords over and over again since we rolled into the new millennium: the transition to utility computing, or grid computing, or cloud computing (depending on the source/exact month/position of the stars in the sky). We’ve...
Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it?...
Nowadays, mobile communication, mobile devices, and mobile computing are widely available. Everywhere people are carrying mobile devices, such as mobile phones. The availability of mobile communication networks has made a huge impact to various applications, including commerce. Consequently, there is a strong relationship between mobile computing...
The NIST estimates that poor testing costs the US economy $60 billion annually. This book gives teams straightforward and proven ways to introduce unit testing into their process, resulting in higher quality and fewer bugs.
All over the world, software teams are using unit testing both to verify their code and as a way of helping them design...
The telecommunications industry is changing rapidly in its quest to converge voice and data on high-performance multiservice networks that are designed to meet virtually any business and consumer need. These nextgeneration networks are being driven as much by the revenue-generating potential of new integrated applications as they are by the...
There is no escaping the reality that businesses live on the Web today. From banks to bookstores, from auctions to games, the Web is the place where most businesses ply their trade. For consumers, the Web has become the place where they do the majority of their business as well. For example, nearly 50 percent of all retail music sales in the...
All day, every day, Americans seek information. We research major purchases. We check news and sports. We visit government Web sites for public information and turn to friends for advice about our everyday lives. Although the Internet influences our information-seeking behavior, we gather information from many sources: family and friends,...
This book analyzes why we believe what we believe about politics, and how the answer affects the way democracy functions. It does so by applying social evolution theory to the relationship between the news media and politics, using the United States as its primary example. This includes a critical review and integration of...
